It’s the treatment that has Rebel Wilson declaring her cheekbones are snatched and Jessica Simpson signing up for multiple facial workout sessions. EmFace is the latest nonsurgical treatment that everyone is talking about—mainly because there truly isn’t anything like it on the market. Aesthetic experts are calling it a great standalone anti-aging solution or a complement to other nonsurgical rejuvenators like wrinkle relaxers, fillers and lasers. Here, we answer all your questions about this hot new facial procedure and how it helps lift and define better than any face filtering app.
What is EmFace?
Much like its predecessor EmSculpt Neo, EmFace uses both muscle stimulation and radio frequency. “This is actually a combination of high intensity focused electro magnetic (HIFEM) muscle stimulation plus radio frequency, so it’s a combination delivery,” explains Denver dermatologist Joel Cohen, MD. “You’re actually seeing that bulk tighten up with the radio frequency energy, and with the HIFEM stimulation we’re seeing less jowling, more definition of the jawline and a more contoured lower face,” he explains.
How does it work?
Because it’s designed to tighten and lift nonsurgically, EmFace employs a dual approach that targets mild skin laxity and volume loss. “The radio frequency heat helps to stimulate collagen and elastin, which gives skin back some of its elasticity that its lost due to aging. “The HIFEM selectively targets the facial muscles and fascia to increase the resting muscle tone,” says Greenwich, CT dermatologist Lynne Haven, MD.
Which facial muscles does it strengthen?
New York dermatologist Dr. Karan Lal says the targeted muscles are the frontalis in the forehead, the zygomaticus major and minor that control the lips and mouth, and the risorius muscles of the cheeks. “The zygomaticus muscles are the big smile muscles that help lift the corner of the mouth,” he shares. “We’re also activating the muscles in the central cheek area, which when toned, can help to kind of lift up the face.”
How many sessions are recommended?
According to Dr. Haven, a series of four 20-minute sessions are recommended, spaced between five and 10 days apart. “As one of the first practices in the country to offer this innovative procedure, our patients have been quite happy with the early results. It’s been very popular with both men and women.”
Does it hurt?
“No,” says Dr. Cohen, who participated in the clinical trials for the device and is excited to see it finally launch around the country. “A lot of people come to me who don’t necessarily want needles or Botox or fillers but still want something that can give a more elevated and refined look. This does that without any pain or downtime.”
If you’re working out facial muscles (as opposed to freezing them), does that lead to more lines?
“No, it’s enhancing the musculature that holds facial retaining ligament interconnections,” says Dr. Cohen. “The way I like to explain it is with the analogy that it’s like tightening a hammock that has been stretched out.”
How long do results last?
“It’s definitely not something that’s permanent,” notes Dr. Lal. “It’s going to require a little bit more maintenance, but it’s a really nice, noninvasive way to treat people who are looking for some lifting of their face and some skin tightening.”