Since the brand's launch in 2019, Kim Kardashian's shapewear brand SKIMS has established itself as the definitive authority on all things body-snatching underwear, pajamas, swimwear and more. Never afraid to switch things up or ruffle feathers, though, the brand announced an expansion into a different realm of toning and tightening technology yesterday, with the launch of its first-ever face-shaping product.
SKIMS Launches The Ultimate Face
Taking to Instagram yesterday for a brand-shaping (pun intended) announcement, SKIMS announced the launch of The Ultimate Face ($48)—its first-ever face-shaping device. Created with "signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support," The Ultimate Face was created to be worn as part of your nighttime routine, honing in on the viral "morning shed" trend that focuses on maximizing your overnight treatments for the ultimate results when you wake.
Providing "ultra-soft jaw support," collagen yarns and the brand's iconic signature seamless sculpt fabric, The Ultimate Face is made to help keep your jaw in proper alignment while you sleep and help tone the face while you snooze. As is common with any out-of-the-box beauty innovations, commenters on the launch post had mixed reviews, with some wondering if the post was a joke, but others praised the new idea, with one follower writing, "I have a connective tissue disorder that caused TMJ and my jaw recesses at night which causes mouth breathing + allergies so I am actually stoked for this!"
