Hailey Bieber knows how to keep her fans on their toes. On October 30, the Rhode founder dropped a series of photos on her personal and brand Instagram grids, hinting at a new flavor of her cult-favorite Peptide Lip Tint. Naturally, it sparked a frenzy (yes, we were part of it). But now, the wait is over, sort of. As of today—Bieber’s birthday, no less—fans can get their hands on the limited-edition Peptide Lip Tint in Cinnamon Roll.
According to the brand, the new flavor is inspired by Bieber’s homemade cinnamon rolls. The Tint features a shimmery, spiced brown shade and smells just like cinnamon rolls fresh out of the oven. Fans can purchase it à la carte or as part of the Birthday Duo set, which pairs the limited-edition Tint with the brand's equally loved Pocket Blush in the shade of your choice.
Some fans hit the nail on the head with their guesses last month after Trendmood, the popular beauty insider Instagram page, amplified the buzz by sharing Rhode’s teaser on its own grid. The post featured Bieber’s original teaser with the caption, “NEW!! Peptide lip treatment! #rhode Is it sparkly? Is it a cinnamon flavor?” The comments sections quickly filled with guesses and excitement. “Cinnamon or brown sugar, either way, it will be an instant add to cart!!” one follower enthusiastically wrote on Trendmood’s post. And look at that—they were right.
This reveal follows Rhode’s recent launch of the much-awaited Barrier Butter, an ultra-nourishing overnight moisturizer endorsed by none other than Claudia Schiffer. Bieber’s fans know she doesn’t leave them waiting for long when it comes to new launches and this fall treat seems to be another irresistible addition. If you’re eager to grow your collection of Rhode products, we’ve rounded up all four other delectable flavors of the Peptide Lip Tint worth trying—or stockpiling—along with the Barrier Butter and TikTok-famous lip case, ahead.
