Ever since Hailey Bieber launched her industry-shaking skin-care and beauty brand, Rhode, fans and lovers of the brand alike have been running to the site anytime a new product launches or a sale starts to get their hands on their beloved glazed-donut beauty staples. Since the brand's inception back in 2022, though, the only way to shop Rhode products was through its site. But that all changes today, as Bieber just announced that she's bringing Rhode to Sephora.
Rhode Enters Sephora—Everything You Need to Know
As a newly inducted member of the Rhode fan club, I too have been eagerly waiting for the brand to come to a major beauty retailer, and luckily for all of us today is that day. "We’re beyond excited to share that rhode’s collection of curated skin-care and hybrid makeup is coming to Sephora this fall," the brand wrote in an Instagram post this morning. "From day one, it’s been our dream to bring efficacious, intentional skin-care and beauty essentials to as many people as possible. We’re so happy to be partnering with Sephora to help us bring the world of rhode to more people and expand our global community."
While there is no official launch date set, Bieber gave a general timeline for the launch, letting followers know that they can expect their favorite Rhode SKUs in Sephora stores in the United States and Canada this fall, and in Sephora stores in the UK by the end of 2025.
The Best-Selling Rhode Products We Can't Wait to Hit Sephora
It’s Official—Rhode Is Coming to Sephora
