Rhode is one of the most buzzed-about beauty brands right now, but since you’ve landed here, chances are you already knew that. Hailey Bieber’s brand may have only launched in 2022, but its products have become so popular they feel like longtime staples. Among its bestsellers are the Peptide Lip Tint ($18), a treatment that delivers hydration, glossiness and a wash of color. And now, as just revealed on social media, the brand is launching a super sweet, limited-edition shade—and it's one you definitely won’t want to miss.
As teased in an Instagram post, Rhode is welcoming a hot pink version of its Peptide Lip Tint, the brightest of its lip offerings to date. "It’s a sheer-but-buildable hot pink gloss sprinkled with pink and blue shimmers,” the brand captioned a photo of the bright-hued formula. “Swipe it on for a high-shine, sparkly finish on the lips and a freshly baked sugar cookie scent.” (Yum!) There’s just one catch: it’s not available online just yet. The exclusive shade is launching first at Rhode’s West Coast pop-up on Melrose Ave in Los Angeles from February 19 to 25. While the brand hasn’t announced when it’ll be available for online shoppers, the Instagram caption hints that it’ll be “very soon”—likely after the pop-up wraps.
Can’t wait to get your hands on it? (We don’t blame you.) The Rhode pop-up is located at 8483 Melrose Ave in Los Angeles, and entry is first come, first served. Inside, you can shop the brand’s entire collection, including its new Peptide Lip Shape, the highly anticipated sugar cookie Peptide Lip Tint, and the Rhode Compact Mirror ($24). Whether you’re looking to restock your Rhode must-haves or grab the new limited-edition shade before it sells out, consider this the perfect excuse to make a beauty run to Melrose.
