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Paulina Porizkova Returns to Estée Lauder

“Experience brings change, and change is beautiful.”

Paulina Porizkova attends the "Pretty Baby: Brooke Shields" New York Premiere at Alice Tully Hall on March 29, 2023 in New York City.
Jamie McCarthy/Getty Images

Swedish-American model, actress and author, Paulina Porizkova is returning to her rightful Estée Lauder home that launched her career 40 years ago. The former Sports Illustrated swimsuit model has had a lengthy career. And, she was the first Central European woman to appear on the cover of the coveted publication. She is now reclaiming her royal title at the beauty brand that started it all.

Paulina Porizkova: Back, Better and Beautiful

Porizkova’s ageless beauty and time well spent in the industry have now allowed her to reflect and share her experience with the world through her return to the Estée Lauder platform. The brand highlighted that she is back but also better while emphasizing that she is “Not as a spokesmodel, but a role model,” as captioned in Estée Lauder’s own Instagram post. Her beautiful and timeless look is matched by her powerful voice on “Aging, beauty and self-worth.”

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Fans were left looking starstruck at their feed but still managed to commemorate her necessary revival. “Back in her throne,” one commenter wrote. Her beauty and wisdom are already inspiring followers. “You are leading by example and I so appreciate you,” another commenter wrote.

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