If you’ve spent any time scrolling through BeautyTok, chances are you’ve come across Mikayla Nogueira. The 26-year-old influencer has built a devoted following thanks to her bold makeup tutorials, unfiltered product reviews and signature Boston accent. Now, with over 16 million followers hanging on her every recommendation, she’s stepping into a new role as a beauty brand founder. Enter Point of View, her newly released makeup prep line that marks the next chapter in her career.
Nogueira fittingly broke the news on TikTok, first teasing something major with a video that began: “The last two years have all led up to this. I can’t believe it’s finally here. My whole life, my whole world, is about to change, and I’m terrified if I’m honest.” Then, yesterday, the former Ulta Beauty employee finally gave fans the much-anticipated reveal: a five-product skin prep collection. It feels like a natural next step for the content creator, who has spent years preaching the importance of a well-prepped canvas for makeup that looks its best.
@mikaylanogueira
All will be revealed tomorrow.
♬ Dream Away – Ramol
@mikaylanogueira @pointofview ♬ original sound – Tyler
“I was approached two years ago with an opportunity to create a brand from my personal journey,” Nogueira told WWD. “For me, that first came about when I was working in Ulta Beauty. I saw the same things every day from customers. They would come into the store, and they would always ask similar questions along the lines of, ‘why does my makeup never look good, and why doesn’t my makeup look like yours?’ The answer that I always came back with was, ‘well, what are you doing to prep your skin for makeup?’ And they would follow that with, ‘well, I don’t know what that is.’”
That question—and her go-to response—ultimately shaped her brand’s mission. “There is no single brand that is curated specifically for makeup that is able to be layered so beautifully that the products are essentially meant for each other. That is how I created this line,” she continued. “The five products we’re launching with were specifically designed together on purpose, because they’re meant to work together. I wanted to come up with the solution to this question that I was asked every shift.”
@pointofviewbeauty a new POV arrives March 26th. get first dibs at povbeauty.com #povbeauty ♬ original sound – pointofview
Which brings us to the products. The lineup includes Drench It (a soothing priming milk), Drip It (a nourishing glow serum), Whip It (a hydrating whipped cream), Glaze It (a tacky primer for long-lasting makeup), and Amp It (a lip ampoule for intense moisture). The collection only just launched, but it’s already sold out, a testament to how highly anticipated it was. While the team works on restocking, get to know each of the five products below.
Point of View Drench It Priming Milk
Point of View Drip It Nourishing Glow Serum
Point of View Whip It Hydrating Whipped Cream
Point of View Glaze It Tacky Primer
Point of View Amp It Lip Ampoule
