Whether you’ve been Keeping Up with Kourtney Kardashian or not, the 42-year-old mother, entrepreneur and television personality is known for her love for all-things health and wellness. This passion materialized into her online publication and e-tailer Poosh, launched in 2015, a destination where she and her team share lifestyle tips and favorite products. Poosh has also spearheaded their fair share of product collaborations, and their latest partnership has its sights set on upgrading your water.
Introduced this week, Poosh has teamed up with the hydration experts at Liquid I.V. to create a celebrity-approved mix-in powder: the Liquid I.V. x Poosh Honey Ginger Turmeric Hydration Multiplier ($25 for 10 packets).
If you’re unfamiliar, Liquid I.V. is beloved among countless athletes and health-conscious consumers for its ability to enhance hydration via a single-serve powder packed with three times more electrolytes than leading sports drinks and a signature Cellular Transport Technology (CTT) which helps which helps water and nutrients—think vitamins B3, B5, B6, B12, and vitamin C—get absorbed into your bloodstream better and quicker. Translation: When mixed into your water, Liquid I.V. delivers a faster and more effective absorption of vital nutrients for more hydration than from water alone.
Ideal for use pre- or post-workout, after too many cocktails or while traveling, the slim packet is a surefire way to keep your hydration levels steady.
While the formula remains untouched, Kardashian put her Poosh spin on the brand’s classic lineup of flavors, launching a spa-inspired Honey Ginger Turmeric iteration. In true Poosh fashion, Kardashian celebrated the launch by sending a care package to A-listers all over the country, including her family, complete with a box of her Liquid I.V. collaboration we’re sure they’ll love.
While it hasn’t been confirmed the hydration-booster lives inside of Khloe or Kim’s kitchens or medicine cabinets, it’s clear Kourtney gives it her big-sister stamp of approval.
