There is a lot to consider when purchasing a new product: the color, the texture, the cost, the smell and more. But it turns out that there’s one more label that many women take into consideration before choosing.
According to a recent survey conducted by Vitacost, a whopping 75 percent of women prefer products that are cruelty-free. What’s more, 36.7 percent of women said that most of the products they already own fall under that description.
Because there is currently no legal standard for what can and can’t be defined as “cruelty-free,” it’s easy to be misled. That’s why researchers at the University of Missouri and Oregon have pushed lawmakers to create a legal definition.
While some major beauty brands have been called out for misleading their clientele, brands like AHAVA, Bare Escentuals, C.O. Bigelow and DuWop have maintained their cruelty-free status.
So now we want to know about you: Does it matter if your cosmetics are cruelty-free? Tell us in the comments below!
