Buzz Worthy: Experts Reveal What Trending Ingredients Are Worth Trying

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This article first appeared in the Winter 2025 issue of New Beauty. Click here to subscribe

Once a new ingredient hits the market, it doesn’t take long before it’s everywhere, promising glowing, youthful skin. With so many making headlines, it’s tough to know which are hype and which deliver results. We tapped our trusted pros to share which trending ingredients are worth trying.

Featured Experts

  • Valerie Callender, MD is a board-certified dermatologist in Glenn Dale, MD
  • Ginger King is a cosmetic chemist
  • Jordan Samuel Pacitti is the CEO of Jordan Samuel Skin
  • Joel Schlessinger, MD is a board-certified dermatologist in Omaha, NE
  • David Balle, MD is a board-certified dermatologist in Grosse Pointe, MI

Niacinamide

WHAT IT DOES

This is a form of vitamin B3 that helps with barrier repair, pigmentation and inflammation.

EXPERT INSIGHT

Glenn Dale, MD dermatologist Valerie Callender, MD says, “Niacinamide revolutionized hyperpigmentation treatment. It’s one of the best.” Cosmetic chemist Ginger King adds, “It’s like the best supporting actor in skin care, working well with other actives.”

ONE TO TRY

Olay Super Serum Body Wash

BUY NOW – $13


Peptides

WHAT IT DOES

Peptides are protein fragments that signal the skin to produce more collagen and elastin, which improves firmness and reduces fine lines.

EXPERT INSIGHT

“Some peptides are great for hydrating and soothing the skin without retinoid side effects,” says aesthetician Jordan Samuel Pacitti, CEO of Jordan Samuel Skin. Dr. Callender has seen peptides rising in popularity, “especially among younger women aiming to slow aging.”

ONE TO TRY

Clinique Smart Clinical Repair Wrinkle Correcting Serum

BUY NOW – $80


Bakuchiol

WHAT IT DOES

This is a plant-based retinol alternative that offers similar benefits like improving skin texture and cellular turnover, but with less irritation.

EXPERT INSIGHT

“Bakuchiol improves skin texture without irritation, making it ideal for sensitive skin,” says Dr. Callender. Omaha, NE dermatologist Joel Schlessinger, MD adds that a study showed similar benefits from both bakuchiol and retinol for both wrinkles and hyperpigmentation.”

ONE TO TRY

Avène RetrinAL Advanced Correcting Serum

BUY NOW – $78


Resveratrol

WHAT IT DOES

This antioxidant protects the skin from environmental damage and helps with premature aging.

EXPERT INSIGHT

Resveratrol is a powerful antioxidant, but it requires the right concentration and delivery system to be effective,” explains Pacitti. “If not, you may not see the desired results.”

ONE TO TRY

Jordan Samuel Skin Antioxidant Treatment Emulsion

BUY NOW – $65


Ectoin

WHAT IT DOES

Derived from resilient, single-cell bacteria that thrive in extreme environments, ectoin enhances the skin’s defenses, providing long-lasting hydration and reinforcing the skin barrier.

EXPERT INSIGHT

“It’s great for stressed skin and skin barrier protection, as well as hydration,” King says.

ONE TO TRY

The Inkey List Ectoin Hydro-Barrier Serum

BUY NOW – $15


Squalane

WHAT IT DOES

Squalane is a lightweight, noncomedogenic oil that hydrates, softens and protects the skin barrier. It was once sourced from shark liver, but it’s now sustainably derived from plants like olives and sugarcane.

EXPERT INSIGHT

Skin-care experts agree that squalane suits all skin types, but it’s especially great for dry and/or sensitive skin. “It’s a fast-absorbing hydrator that doesn’t clog pores,” explains Grosse Pointe, MI dermatologist David Balle, MD.

ONE TO TRY

Kiehl’s Ultra Body Mega Moisture Squalane Cream

BUY NOW – $49


Growth Factors

WHAT IT DOES

Growth factors, derived from human, plant or animal cells, are proteins that signal skin cells to grow, repair and boost collagen for firmer, rejuvenated skin.

EXPERT INSIGHT

Dr. Callender calls growth factors a staple for anti-aging, “helping with both recovery and collagen production.” Dr. Schlessinger explains that they mimic the body’s natural processes to stimulate collagen and reduce inflammation, promoting younger skin behavior.

ONE TO TRY

Carmell Secretome Hydrating Dew

BUY NOW – $249


Exosomes

WHAT IT DOES

These tiny vesicles derived from humans, plants or animals carry growth factors and proteins that signal skin cells to boost collagen, reduce wrinkles, improve elasticity and more.

EXPERT INSIGHT

“Exosomes are fast-absorbing. While growth factors are like a single letter, exosomes are the entire alphabet for cells,” says Dr. Balle. “They signal cell regeneration, like a FedEx truck delivering what’s needed to repair damage and boost healing after microneedling or laser treatments.”

ONE TO TRY

Exoceuticals EXO PLUS Anti-Aging Cream

BUY NOW – $195

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