It’s officially here. As of today, Tower 28’s most requested product ever—the SOS FaceGuard Broad Spectrum SPF 30 ($32)—has launched online and the demand is already sky-high. With a combined waitlist of nearly 10,000 people ahead of its release, this launch marks a major moment for the clean beauty brand known for its sensitive-skin-first approach.
Created specifically for those with acne-prone, sensitive skin—or those simply fed up with SPF that stings, breaks them out, or leaves behind a ghostly white cast—this new mineral sunscreen promises a better experience all around.
Free of alcohol and fragrance, SOS FaceGuard is packed with skin-soothing benefits, all wrapped up in a whipped, creamy texture that feels more like a luxurious moisturizer than traditional sunscreen. Unlike many mineral SPFs on the market, it features a universal, non-orange tint that blends seamlessly into all skin tones without leaving behind a chalky residue.
Clinically tested and dermatologist-approved, the formula was shown to be both non-comedogenic and non-acnegenic, making it ideal for breakout-prone skin. In fact, 96 percent of testers agreed that it didn’t cause breakouts with regular use, and 96 percent said they experienced no pilling. Even more impressively, 100 percent of users said it didn’t burn or sting their eyes, something Tower 28 went the extra mile to prove by testing it in a sauna. It’s also ophthalmologist-tested and safe for use around the eyes.
This sensitive-skin hero has already earned the seal of approval from the National Eczema Association, National Psoriasis Foundation, and National Rosacea Society, making it one of the most skin-friendly SPFs on the market today.
Retailing for $32, SOS FaceGuard is available to shop online today and will be hitting shelves at Sephora (and Sephora @ Kohl’s) on May 22.
