As Seen on TV: Beauty Brands That Have Lasted Generations

As Seen on TV: Beauty Brands That Have Lasted Generations featured image
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Nowadays, it feels like there is a new beauty brand or product line on the daily, but there’s something unmistakable about the allure of the classics—something ephemeral and nostalgic that draws you in. Maybe it’s the shared cultural touchpoint or the memories of your grandmother’s and mother’s vanities, but regardless, there is a reason we hold onto a classic product. When it comes to beauty products, we go back to something again and again for more reasons than it tugging on the heartstrings of nostalgia: we keep going back because it works, too.

Have you ever taken a second to think about which products you use today that stood tall on the vanities of the generations before? Whether it’s a night cream or a mascara, there are tons of generational beauty brands that were good enough for your great grandparents and have kept up their sparkle since. Ahead, some of the products that have managed to transcend the trends and stand the test of time.

The Best Tried-and-True, Timeless Beauty Products

1 / 8

Pond’s Cold Cream ($7)

This product old Hollywood has loved for flawless skin for years is making a comeback. What was long the go-to cleansing and makeup-removal method for theater actors before becoming more mainstream in the 1920s, Pond’s Cold Cream Cleanser is an iconic product that stands the test of time. It’s the most famous cold cream, and for good reason. Oftentimes, the ritual of using Pond’s gets passed down between family members, because every generation can see the evidence firsthand that it works. Pond’s Cold Cream is 50 percent moisturizer, so it melts away all traces of your toughest makeup while infusing skin with vital hydration, meaning clean, soft, glowing skin all in one step.

ponds cold cream

Key Ingredients

Mineral oil, beeswax

Free From

Aluminum, sulfates, formaldehyde, dyes

2 / 8

Noxzema Classic Clean Deep Cleansing Balm ($5)

For over 100 years, the cobalt blue jar full of thick, white cream that is Noxzema’s Classic Clean Deep Cleasning Balm was in mostly every American household, known for its slightly tingly, so-deep-you-can-feel-it clean. Universally remembered for its olfactory recall, eucalyptus contributes to its cooling sensation, but the ingredient also cleanses pores and helps with acne thanks to the fact that it’s a natural antiseptic with anti-inflammatory and antibacterial properties.


noxzema classic clean

Key Ingredients

Eucalyptus, soybean, linseed oils

Free From

Aluminum, dyes

3 / 8

Smith’s Rosebud Salve ($3)

Over 130 years later, a spot in the Smithsonian and slight formulations changes over the years, the Smith Rosebud Salve endures. It’s good for an array of beauty needs, from smoothing rough skin to soothing minor skin irritations, moisturizing dry cuticles, and, of course, quenching chapped lips.

The tin casing is reminiscent of a simpler, folksier time—that of the early 1900s when the product sold for 25 cents—and bottles up the much-needed nostalgia. To this day, the Rosebud Company is still owned by the Smith family.

smith's rosebud salve

Key Ingredients

Surgical-grade white petroleum, cotton seed oil, essential oils, botanicals

4 / 8

Estée Lauder Double Wear Foundation ($52)

From grandmas to moms to daughters and beauty editors, too, pretty much all foundation-wearers have been obsessed with this formula for years, helping to make Estée Lauder one of the most iconic skin and makeup brands on the planet. One of Estée Lauder’s most explosively popular products, the Double Wear Foundation is a medium- to full-coverage liquid formula with a matte finish. Available in 57 shades, this nonacnegenic formula is guaranteed to stay put no matter where the day takes you.

estee lauder double wear foundation

Free From

Oils, parabens, sulfates, phthalates, fragrance, drying alcoholos

5 / 8

Maybelline Great Lash Mascara ($8)

Maybelline is a Chicago-born and New York City–raised cosmetics brand that has been an affordable makeup staple since its birth in 1914. In the 110 years since, the brand has created countless beloved products, with the infamous pink and green Great Lash Mascara being one of its best-sellers.

An everyday waterproof mascara that provides all-day lift, length and pigment without smudging, Maybelline’s Great Lash Mascara still comes with a brush that is exactly how you remember it—sleek and slim. The bristles are tiny, which helps them to coat every part of the lash and avoid wasting product. Great for preventing clumps and maintaining control over how much you’re putting on, the formula is lightweight, comfortable, and wearable while still creating stand-out lashes.

maybelline great lash
6 / 8

Revlon Natural Lash Lift Curler ($9)

Eyelash curlers use a gentle squeezing mechanism to lift and curl your lashes starting directly at the root, which makes it easier for your favorite mascara to make a serious impact. A good eyelash curler has a handle that comfortably fits your fingers and fits well with your eye shape, and Revlon’s Natural Lash Lift Curler—patented in 1924 and a best-seller to this day—is just that.

revlon lash curler
7 / 8

Dove White Body Bar ($14 for 6)

When it comes to body care, you can’t go wrong with a Dove Beauty Bar. This iconic cleanser contains a tried-and-true blend of gentle ingredients that moisturize and soften without stripping the skin, and has never strayed from its frills-free, do-no-harm agenda.

Dove Original Beauty Bar was created in 1957 as the first-ever soap-free cleanser, uniquely formulated with a blend of mild cleansers and the brand’s signature ¼ moisturizing cream to protect skin from the drying effects of ordinary soap. In the 65+ years since, Dove has continued to communicate the importance of moisture in achieving healthy-looking skin, and today, more than 2,000 Dove Bars are sold every 10 minutes.

dove body bar

Free From

Parabens, sulfates

8 / 8

Guerlain Shalimar Eau de Parfum ($130)

In 17th century India, Emperor Shah Jahan fell madly in love with Princess Mumtaz Mahal. When she became his favorite wife, he had the royal gardens of Shalimar in Lahore built for her—its refined architecture, works of art and lush vegetation became the backdrop for their passionate love story, until the princess died a tragic death. Left inconsolable, the Emperor had the famous Taj Mahal built, one of the new seven wonders of the world.

The story and these gardens are the inspiration not just behind the Guerlain Shalimar fragrance itself but the iconic bottle, too. The balanced lines of the bottle echo gardens with their elegant symmetry, as well as the gushing fountains with the blue stopper. In 1925, the Shalimar bottle designed by Raymond Guerlain, won first prize at the Paris Decorative Arts Exhibition.

guerlain shalimar eau de parfum

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