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Taylor Swift’s Viral Faux Freckles Push Fazit Beauty Sales Past $1 Million

Taylor Swift’s Viral Faux Freckles Push Fazit Beauty Sales Past $1 Million featured image
Fazit Beauty

Taylor Swift’s fashion influence is undeniable, and her latest beauty statement is no exception. At the Chiefs vs. Saints game on October 7, the 34-year-old superstar was spotted wearing Fazit Beauty’s Freckles Makeup Patches while cheering on boyfriend, Travis Kelce. And in just over a week since her public debut with the patches, the brand has reportedly generated over one million dollars in sales, per Beauty Independent.

The buzz around Fazit Beauty doesn’t stop at sales; it’s also blowing up on social media. After learning that Swift wore their patches, co-founder Aliett Buttelman took to TikTok to share her emotional reaction—and the internet loved it. Her post, captioned, “POV you’re a small business female founder and Taylor Swift is wearing your brand,” has since gone viral with over 7.5 million views and counting. Just a day later, Buttelman posted another video showing orders flooding in, sharing that sales had spiked by 2500% in just 13 hours since Swift stepped out in the brand.

If you’re new to Fazit Beauty, you’re one of the few left who haven’t heard of the viral sensation to date. A little about the brand: It launched in 2022 and carries skin care and makeup patches, with the Freckles Makeup Patches ($16) being its obvious bestseller. While you can shop them directly on the brand’s website, they’re also stocked at Urban Outfitters—and likely more retailers soon. After Swift was seen wearing them, the brand shared that several other major retailers have expressed interest in carrying the line.

Looks like the Swift effect has worked its magic once again.

@aliettbutts POV youre a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles Im DYING #fazit #fazitbeauty #founder #taylorswift #chiefs #traviskelce ♬ original sound – Aliett
@aliettbutts Grateful to @Taylor Swift amplifying small female founded businesses and the @Fazit team 🫶✨ #taylorswift #fazitbeauty #fazit #erastour #smallbusiness #femalefounder #founder ♬ Bejeweled – Taylor Swift

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