new beauty products
Launch List: The Best New Beauty Products in July, From MERIT’s First Tubing Mascara to Aveeno’s First Vitamin C Serum
By Britt FallonJuly 8, 2026
What made the cut this month.
6 New Beauty Drops That Just Upgraded Target’s Aisles
By Catharine MalzahnFebruary 25, 2026
A fresh wave of skin, hair and fragrance finds just hit shelves.
Launch List: The Best New Beauty Products in November
By Britt FallonNovember 11, 2025
From CoverGirl’s first tubing mascara to Germany’s number-one ingestible collagen supplement.
The Best New Products at Ulta Include a Peptide-Packed Volume Shampoo, ‘Longevity’ Anti-Aging Moisturizer and Chanel Eye Patches
By Leiana FoyeSeptember 11, 2025
10 Sephora New Arrivals That Won’t Stay in Stock for Long
By Leiana FoyeJune 27, 2025
10 New Arrivals at Ulta Beauty to Get Your Hands On Now
By Leiana FoyeJune 9, 2025
Snag These New Products at Sephora in November
By Isabelle BuneoNovember 5, 2024
10 Products NewBeauty Readers Couldn’t Stop Buying in October
By Leiana FoyeNovember 1, 2024
You know the best of the best.
This Was Named Sephora’s Breakout Brand of 2024
By Allie HoganAugust 22, 2024
It’s also an NB100 winner
Launch List: The Best Beauty Products Launching in July
By Britt FallonJuly 26, 2023
From scalp serum to a new peel for sensitive skin.