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matcha perfume

Ashley Tisdale sitting on a couch, holding the Being Frenshe Matcha Me fragrance bottle up to her faceshley Tisdale Being Frenshe Matcha Me launch
Beauty Launches

Ashley Tisdale’s New Being Frenshe Scent Is a Love Letter to Matcha

By Allie HoganAugust 17, 2026

Flow state in a bottle.

2025 fragrance trends
Fragrance

The Biggest Fragrance Trends You’re Going to See in 2025

By Allie HoganDecember 18, 2024

Get ahead of the curve.