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makeup primer

laura geller spackle hydrate

Laura Geller's Cult-Classic Spackle Primer Just Made Beauty History

By Britt FallonJuly 14, 2026

This cult favorite is setting a new standard for sensitive skin.

Archival black-and-white photos from Smashbox Studios in the 1990s, showing makeup artists at work on set and a receptionist at the front desk beneath the Smashbox logo

Inside the Los Angeles Studio Where the Primer Category Was Born

By Liz RitterJune 24, 2026

It started as a fix for hot lights and long shoots. Thirty years later, it's in everyone's routine.

jordan Chiles

Jordan Chiles Swears By This $34 Primer to Keep Her Makeup Flawless Through Flips and Happy Tears

By Marisa PetrarcaAugust 2, 2024

Plus, the $11 setting spray that makes it last.

The Under-$30 Priming Moisturizer Lady Gaga Uses

The Under-$30 Priming Moisturizer Lady Gaga Uses

By Rowan LynamSeptember 29, 2023