Former J. Crew Executive Jenna Lyons Launches a “New Take” on Lashes

By Liz Ritter, Executive Editor September 22, 2020
And they took everything into consideration.

The 12 Best Mascaras Under $20 for Fuller, Longer-Looking Lashes

By Danielle Fontana Dooley, Senior Digital Editor August 6, 2020
From next-level volume to barely-there softness, these options deliver.

NewBeauty Awards: Eye Makeup

By NewBeauty Editors April 7, 2020
It's our 10th annual Beauty Awards!

The Surprising Benefit of Lash Extensions You Never Realized Before

By Brittany Burhop Fallon, Beauty Director June 27, 2019
There's more than one!

5 Expert-Recommended Hair Loss Treatments

By Leeann Harms May 7, 2019
The nearly 30 million women who live with hair loss don't have to anymore, as real solutions continue to grow.
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5 Must-Know Products for Younger-Looking Eyes

By NewBeauty Editors September 11, 2018
Believe it or not, it takes more than a simple under-eye cream to anti-age the eye area. From correcting dark circles to strengthening weak lashes, we have the perfect solution […]

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