elf cosmetics
e.l.f.’s Viral Pickle Lip Balm Is Back With Two New Flavors
By Britt FallonAugust 20, 2026
It's a big dill!
H&M x e.l.f. Turn Viral Makeup Into Fragrance
By Jessica FieldsJanuary 29, 2026
The launch shows what happens when internet obsession meets retail genius.
The Best Drugstore Foundation for Every Skin Type and Concern
By Britt FallonApril 16, 2025
Everything is less than $20.
Cynthia Erivo Decided on Her Grammys Makeup Two Hours Before Glam, and Every Product Costs Less Than $15
By Liz RitterFebruary 3, 2025
e.l.f. and Stanley Team Up on Limited-Edition Tumblers
By Marisa PetrarcaOctober 23, 2024
The $10 Makeup Primer Chappell Roan and Her Makeup Artist Can’t Get Enough Of
By Marisa PetrarcaJuly 19, 2024
Meghan Trainor Is ‘Obsessed’ With This $8 Lip Oil: ‘Every Single Day of My Life I Use It’
By Isabelle BuneoMay 29, 2024
e.l.f. Cosmetics Is Increasing the Price of Its Products
By Olivia WohlnerMarch 5, 2022
Fans are appreciative of the heads-up.