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E.l.f Acquires Rhode in $1 Billion Deal

By Isabelle Buneo May 28, 2025

Forging new Rhodes in the beauty world.

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Dark Siren Makeup Dives Deep Into Glam

By Rowan Lynam January 30, 2025

The little mermaid is all grown up.

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Meghan Trainor Talks Piloting e.l.f.’s New Campaign, Mouth Taping and Entering Her Fragrance Era

By Isabelle Buneo January 28, 2025

Captain Meghan to the rescue.

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The Brown Lip Shades We’re Loving for Fall

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The Cleansers Saving Our Dry Skin Right Now

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