When you think of Swarovski, visions of precision-cut crystals likely come to mind—whether they’re dazzling on celebrity gowns, red carpet jewels, or even gracing your favorite fashion accessories or home decor. The Austrian brand has long been synonymous with luxury and elegance, but now it’s preparing to add a new facet to its legacy: fragrance. According to multiple reports, Swarovski is stepping into the beauty world with the upcoming launch of a fragrance division.
To bring its vision to life, Swarovski has partnered with beauty conglomerate Coty, known for its extensive portfolio of successful fragrance lines, including Burberry, Calvin Klein, Chloé and Gucci. And the expectations couldn’t be higher. “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring exciting new fragrance and beauty ranges to market,” said Jean Holtzmann, Coty’s chief prestige brands officer, in a statement shared with the press.
Worth noting: This isn’t Swarovski’s first time venturing into fragrance. The brand debuted its first collection in 2011 in partnership with Clarins Fragrance Group, followed by a second in 2013, but both have since been discontinued. We’re eager to see what this refreshed take on Swarovski fragrances looks—and smells (!)—like, but there’s a bit of a wait. The first Swarovski fragrance is set to launch in 2026, so it’s too soon to mark your calendars, but we’ll keep you updated as soon as we find out more.