Previously a platform that marketed itself solely as the one-stop destination for emerging and trending fashion, Shopbop announced today that they are expanding their reach by setting their sights on the beauty industry. Shopbop has long been coveted for providing customers with a curated selection of best-in-class fashion and style inspiration and now, the company is adding top-rated beauty finds to their growing collection of shoppable products with their latest innovation, Shopbop Beauty.
Creating a platform where customers can shop every aspect of a desired look is what drove Shopbop to expand their site to include beauty products rather than solely clothing and accessories. The brand explained that the addition of Shopbop beauty to their online platforms will allow customers to “seamlessly shop a best-in-class selection of both fashion and beauty in one place, making it even easier for customers to complete any look, from head-to-toe.” Not only is Shopbop now offering beauty products, the brand also took careful consideration in picking brands and products to feature in order to assure that everything they promote aligns with their goal of encouraging “individuality, inclusivity, and self-expression, while emphasizing beauty as a finishing touch for every look.”
By integrating beauty and beauty products into every facet of Shopbop’s online content—social media, the Shopbop app, onsite and editorial, marketing and product imagery—the brand makes it as easy as possible for customers to shop a look in full, from wardrobe to makeup and more. Shopbop Beauty is available on all of the brand’s platforms now, and includes products from some of the hottest beauty brands in the industry right now, like Ouai, Olaplex and Augustinius Bader. Happy shopping!
