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This Best-Selling Face Cream Is Now Proven to Lift and Firm Skin in Just 1 Week

This Best-Selling Face Cream Is Now Proven to Lift and Firm Skin in Just 1 Week featured image

Many skin changes have surfaced in my mid-30s, which I knew were coming after being a beauty editor for 15 years, but nonetheless, they’re not so fun. Two of my biggest concerns are fine lines on my forehead/11s and collagen loss around my jawline area. Both of these run in my family, so not a huge surprise. However, the days of having expression lines that disappear when I’m expressionless are long gone. Now, they require annual maintenance with a bit of Botox and great skin care. And speaking of great skin care, there’s one cream that not only helps with both of my trouble spots, but also other signs of aging. Meet Shiseido Vital Perfection Uplifting and Firming Advanced Cream.

The Benefits of This Firming Cream

As a busy mom, I live for a good multitasking skin-care product. I no longer have time for 10 steps, but I want the same results. This firming cream caters to anyone in the same boat, and anyone who appreciates serious skin-care science. “This is the most technologically advanced moisturizer in the Vital Perfection franchise and targets three key concerns: lifting, firming and brightening,” Gisela Ballard, vice president of U.S. education for Shiseido Americas Corporation, tells me. “In our most recent testing, we were super excited to hear that 100 percent of the women who used it felt that their skin was firmer, more lifted and had a brighter complexion in just one week. The results are really significant.”

With this formula, Shiseido is laser-focused on what it calls the “invisible nutrient network” of our skin. “Think of that as everything your skin needs to be healthy,” Ballard explains. “It’s how your skin how metabolizes liquids and nutrients, as well as how your skin delivers nutrients. It’s how much hyaluronic acid you’re producing—your collagen, your elastin. This cream harnesses the best technology Shiseido labs has to offer.”

The texture is rich, but not heavy, and it absorbs quickly. It gives my skin a really nice moisturized feeling and a dewy finish that’s not greasy. There’s no stickiness, tackiness or residue on my skin. However, like most moisturizers, I like to give it a minute to sink in before applying makeup and/or sunscreen. I use it both morning and night, and I started seeing smoother skin after about two weeks. It’s a great addition to my routine to keep my skin bright and bouncy, and it also complements my in-office treatments. Lastly, I love that the cream is refillable, and the nod to sustainability in both formulation and packaging.

The Key Ingredients

The standout in this cream is SafflowerRED, which supports the skin’s invisible nutrient network and enhances collagen. “It’s a high-quality safflower ingredient that comes from Yamagata, Japan where they’ve been cultivating safflower since the late 1500s,” Ballard says. “It’s grown responsibly using sustainable farming, and then it’s delivered to our labs and extracted to create this amazing skin-care ingredient that has lifting and firming benefits.” SafflowerRED also has potent antioxidant properties that fight against oxidative stress and signs of inflammaging.

There are other efficacious botanicals in the formula, too. “Jujuba fruit helps improve elasticity and that feeling of firmness,” explains Ballard.  “We also have a whole host of antioxidants in there that we call VP8, and we’ve coupled that with caffeine to give that re-energized even tone and brightened look.” Ginseng root extract lends a hand in the collagen-stimulating department, too.

What the Testing Reveals

In a clinical study on 33 participants, the findings were very impressive. Results showed that 100 percent of people showed a firmer, brighter, more lifted look after just one week. In a consumer study on 110 participants using the cream for two weeks, 93 percent of people saw less visible dark spots, 91 percent saw tightened facial contours, and 84 percent saw less visible deep wrinkles.

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