Paris Hilton’s skin-care brand is almost here—and she’s finally spilling the details. Back in November, we reported that 11:11 Media—the global media company she co-founded with executive Bruce Gersh—had plans to debut a beauty line this spring. Now, the entrepreneur and reality star is revealing the name, the inspiration behind it, what to expect and exactly when to mark your calendar: May 7.
“Today, I’m beyond proud to introduce you to my new skin-care brand: Parívie,” Hilton captioned an Instagram post announcing the line, alongside a carousel of photos highlighting her glowing complexion. “Over the years, I’ve had the privilege of living and breathing all things beauty—experimenting, evolving, and falling in love with the art of self-expression. But I’ve always dreamed of creating something that wasn’t just another beauty brand. I wanted to build something that reflects my journey, my philosophy, and my vision of timeless, iconic beauty. That dream is now a reality.”
“Parívie is about more than just skin care,” she continued in the post’s caption. “It’s about feeling confident, powerful, and radiant at every age. It’s inspired by my belief that true beauty evolves and only grows stronger with time. From the formulas to the packaging, I’ve poured my heart into every single detail to create something truly luxurious, innovative, and elevated. I can’t wait for you to experience it.”
As of now, Hilton hasn’t shared what the products will look like or what kinds of formulas we can expect, but something tells us more details are on the way. The brand’s website does hint at an “exclusive kit” to kick things off, which has us all the more intrigued. In the meantime, fans can follow along at @ParivieBeauty on social media or sign up for early access via the brand’s official website.
