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The Best New Fragrances in February

From U Beauty's first fragrance to Le Labo's latest.
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February is an interesting month for fragrance launches because we see such a vast range of scent profiles. Some brands lean into spring early, giving us warm, sunny vacation vibes; others are still in warm, cozy, sweats-all-day territory. Regardless of the direction, the artistry behind the fragrances we’re seeing hit the market right now is thought-provoking and deserves to be celebrated. Here, our favorite new fragrances to have on your radar this month.

The Best New Fragrances This Month

1 / 9

U Beauty PROEM Eau de Parfum ($198)

This is founder Tina Chen Craig’s first foray into fragrance, and she nailed it. The artisanal aesthetic, the fruity-floral (and a bit woody) scent, the lasting power—it all works. “In the past, I’ve had to mix fragrances to achieve something that feels singularly ownable,” she says. “Now, much like we’ve done with skin care, we’re streamlining your fragrance wardrobe, saving you from having to blend multiple scents to attain something standout. PROEM is your entire scent wardrobe in one bottle. This is not a quiet fragrance. It’s a scent to get you noticed. PROEM is for those who don’t ask for permission, and aren’t afraid to command their presence.”

 

ubeauty-proem-perfume

KEY NOTES

Centafolia Rose, Chinese Peony, Chinese Magnolia, Night-Blooming Jasmine, Lychee, Rhubarb, Vetiver, Pistachio, Pink Peppercorn

2 / 9

The 7 Virtues Clementine Dream ($94)

This beautiful, sunny scent will have you dreaming about your next coastal vacation. “We wanted to create a citrus that didn’t just make a one-dimensional splash of citrus that dissipates fast,” says founder Barb Stegemann. “We set out to create a citrus that stayed with you like the moments you’ll never forget. This scent is a journey—an Italian citrus grove at golden hour, kissed by the breeze of the French Riviera. It’s bright, sunlit joy wrapped in the warmth of vanilla. It took me one and a half years to perfect this scent—every note, every layer, every sun-drenched drop of clementine.”

the 7 virtues clementine dream perfume

KEY NOTES

Mandarin, Cassis, Clementine, Vanilla, Black Amber

3 / 9

Henry Rose Dave Eau de Parfum ($120)

Founder Michelle Pfeiffer’s take on vanilla (a personal and modern interpretation), this gourmand fragrance is an homage to her husband David E. Kelley, an acclaimed TV writer and producer. “Dave is named after my husband, David,” says Pfeiffer. “He’s been my greatest supporter from day one. He also happens to love when I wear vanilla. When we started crafting Dave, I knew I wanted to make a vanilla that defied the ‘ordinary’ stereotypes—something with depth and duality, just like David. It’s comforting yet bold. Sensitive yet strong. Sophisticated yet free-spirited. David is a storyteller. And like any great story, Dave is a vanilla with some unexpected twists.”

KEY NOTES

Neroli, Cocoa Shell, Tonka Bean, Vanilla

4 / 9

Jil Sander Coffea ($290)

Founded in the 1960s, this German fashion brand has had great success in fragrance within the European market, and now, it’s available in the U.S. Under the creative direction of husband-and-wife duo Lucie and Luke Meier since 2017, the brand’s fashion codes, including oversized shapes, black and white tones and purity of lines, carry over into its unisex, refillable fragrances. Of her six new fragrances, we’re loving Coffea, a floral-ambery, coffee-centric scent laced with aldehydes. It’s complex, distinct and perfect for cooler seasons.

jilsander-coffea-fragrance

KEY NOTES

Orris, Coffee, Balsam

5 / 9

Eilish Fragrances Your Turn Eau de Parfum ($90)

The latest fragrance to join Billie Eilish’s coveted collection is inspired by the singer’s memories of creating her latest album Hit Me Hard and Soft. Warm, woody and fresh, the scent is meant to celebrate individuality; the packaging was an ode to Eilish’s artistic admiration for dice.” The Grammy winner says, “I’ve always been extremely passionate about scent and love the process of developing something new. I’m excited to share the newest scent and bottle in my fragrance collection.”

 

KEY NOTES

Bergamot, Cardamom, Ginger, Peach, Night Blooming Jasmine, Coconut Water, Sandalwood, Musk, Sylvamber

6 / 9

Noteworthy n,150 Blush Affair Eau de Parfum ($139)

For all the rose lovers out there, Noteworthy’s latest olfactory creation is inspired by “the rich tapestry of 150 rose species, n,150 is a fragrant love letter to the many faces of romance and the diverse beauty of the genus Rosa.” It’s undeniably feminine and a tad sweet from the playful addition of lychee, but it’s balanced by base notes of warm cedarwood and velvet musk. The brand calls it “a modern romantic fragrance for those who live for unforgettable connections, timeless charm and the elegance of the unexpected—truly an affair to remember.”

noteworthy-n150-perfume

KEY NOTES

Top: Lychee fruit, Creme de Cassis, Quince; Heart: Geranium, Rose Petals, Jasmine; Base: Velvet Musk, Cedarwood, White Amber

7 / 9

Le Labo EUCALYPTUS 20 Eau de Parfum ($235)

A bold, gender-neutral scent putting fresh eucalyptus on a pedestal, this earthy fragrance was inspired by “the unambiguous scent of vastness.” The brand wants each spritz to transport you to a remote land where all you can see when you look around is earth and “endless miles of sky.” Deborah Royer, global brand president and creative director, describes the new eau de parfum as “a sensorial homage to the profound possibilities of wandering; an invitation to embrace the unplanned and the uncharted.”

KEY NOTES

Eucalyptus, Cedarwood, Red Thyme, Olibanum, Labdanum, Gurjun Balsam, Hyssop, Musk

8 / 9

Le Monde Gourmand NECTAR DE PASSION Eau de Parfum ($25)

A flirty, fruity gourmand scent that will have you pining for summer getaways, this fragrance “celebrates love, excitement and unforgettable moments.” It’s sweet and punchy with passionfruit paving the way on the top, but the creamy addition of French Vanilla gives it a really nice finish on the skin. According to the brand, it’s “designed to capture the magic of infatuation with life’s sweetest surprises.”

KEY NOTES

Top: Passionfruit, Pink Grapefruit, Wild Strawberry; Mid: Jasmine, Peony Blossoms, Orange Flower; Base: French Vanilla, Sandalwood Crème, Sweet Musk

9 / 9

HighOnLove Pure Passion Fragrance ($95)

Just in time for Valentine’s Day, this fragrance represents modern sensuality and is crafted with aphrodisiac-inspired essential oils that will have heads turning. Infused with bitter orange, Turkish rose and oud, it’s “a captivating scent for unforgettable nights, when desire takes center stage and allure knows no bounds.” As the brand describes it: “It’s more than a scent; it’s a statement.”

highonlove-pure-passion-perfume

KEY NOTES

Top: Bitter Orange, Damson Plum, Fig; Heart: Ylang-Ylang, Jasmine, Turkish Rose, Cocoa; Base: Sandalwood, Ambrette, Patchouli, Vanilla, Oud

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