This Company Was Just Named the Number-One Makeup Brand in the World

This Company Was Just Named the Number-One Makeup Brand in the World featured image
Photo Credits: Mike Windle / Staff/ Getty Images

Selling a tube of the cult-classic Great Lash Mascara every two and a half seconds isn’t enough for Maybelline, and neither is the recent news of the Instant Age Rewind Concealer taking the top-rated concealer spot in the country. According to Euromonitor International Limited, the holy grail brand was also just named the number-one color cosmetics brand in the world. 

Perhaps the best proof that high-quality cosmetics don’t have to cost a fortune, Maybelline’s impressive product lineup has made waves with women and men since its inception in 1915 and hasn’t quit even 100 years later. Below, some of the brand’s greatest hits to take for a spin if you haven’t already.

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Great Lash Mascara ($6)
This iconic pink and green tube can be spotted in almost every celebrity makeup artist’s kit. Why? It fans lashes without clumping and delivers look-at-me length for less than $10. Sold.


Instant Age Rewind Concealer ($10)
Hailed for its ability to instantly erase dark circles and blur fine lines with its cushioned applicator—this also makes contouring with darker shades a breeze—every swipe of this fan-favorite also quickly de-puffs the eye area.


FIT Me! Matte + Poreless Foundation ($8)
Available in 40 shades, this formula helps shrink the look of pores, nix shine and keep skin matte all day no matter your skin’s undertone.

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