This Viral Beauty Brand Is Finally Available at Sephora

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This Viral Beauty Brand Is Finally Available at Sephora featured image
Image by Alex Angelos

From their legendary skin-care products to their simplistic yet gorgeous makeup products and celebrity ambassadors like Olivia Rodrigo, Glossier has always been one of the internet’s favorite beauty brands. As the rise of “clean girl” makeup trends continue to take hold, the brand’s signature minimalist products are having more of a moment than ever. Now, you can find all of your favorite Glossier products in Sephoras nationwide as the brand launched their first-ever retail partnership this week.

As of February 23, Glossier products can be found in 600 Sephora locations across the United States and Canada as well as online at sephora.com. For the entirety of the eight years since the brand’s launch, Glossier products were only available for purchase online or at flagship stores, which makes the company’s partnership with Sephora all the more iconic. In a press release from the brand, Glossier explained that they were “inspired to expand our focus on collaborating with retailers that share our community-centered vision,” and wanted to “reach new friends of Glossier while meeting existing ones where they are,” hence their decision to team up with the major retailer.

The brand’s expansion is aimed at providing greater accessibility to consumers everywhere, and they hope that their signature pink shelves within the famously black and white Sephoras will serve as a “home away from home—a cozy space surrounded by other beauty, skin care and lifestyle brands we love, all dedicated to connecting to our communities with style and purpose.” In addition to housing all of their most renowned products like their Generation G Lipstick ($18), Boy Brow pomade ($17) and Cloud Paint ($20) Sephora locations will also feature the wavy tray tester system found in Glossier flagships as well as the iconic “You Look Good” mirror.

Not only will Glossier lovers be able to shop their favorite products at participating Sephoras, the brands introduction to the store also comes with inclusion within Sephora’s Beauty Insider program, which means new perks and points for Glossier shoppers. I think it’s safe to say this duo is literally the b(alm) dotcom.

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