You may have heard about how the majority of women are wearing the wrong-size bra. But according to an Estée Lauder survey, even more-as many as 94%-are wearing the wrong foundation.
After a Foundation Study involving over 5,200 women, the iconic cosmetics company discovered that most women can’t find the correct shade and almost as many wear the same kind all year long, even though skin tone often changes after the summer months.
Estée Lauder’s answer to this sweeping beauty issue is their new iMatch System, used to determine the ideal shade, formula and finish for each woman. Full iMatch consultations are available exclusively at Estée Lauder counters. However, if you already know the correct shade for you, you can be directed to the perfect coordinating powder and concealer using iMatch Online.
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