Dyson is unquestionably a powerhouse in the hot tools space, and the world-famous Dyson Supersonic™ Hair Dryer ($429) is proof. It’s a red carpet must-have, a NewBeauty editor favorite, and a fan favorite among readers like you. But today, Dyson is shaking things up with a brand-new innovation—and it just might change your hair-care routine as you know it.
Meet the Dyson Supersonic™ r, the next evolution of its iconic OG dryer. Designed to be lighter, smaller and more precise than ever, it sure sounds like the next-closest thing to having a live-in hairstylist. And the best part is that you don’t have to wait long to get your hands on it—it officially launches Thursday, March 6, on Dyson’s website. The debut also brings a fresh hero colorway, Ceramic Pink, which will be available across all Dyson hair tools moving forward.
The original Dyson Supersonic debuted in 2016, and now, nearly a decade later, the brand has unveiled its first major redesign. The Supersonic™ r is 20% lighter and 30% smaller than the original, making it more comfortable to hold and easier to maneuver. As implied by its name, it’s designed with an innovative, curved “r” shape that’s meant to fit more comfortably in your hand.
Dyson also upgraded its technology. The Supersonic™ r features a streamlined heater, a powerful Dyson Hyperdymium™ motor and smart sensors in every attachment. These sensors automatically adjust the airflow and temperature based on the attachment in use, promising top-of-the-line styling with less heat damage. Plus, the controls are now easier to reach, with three airflow settings, four heat modes and LED indicators right on the handle.
Get an up-close look at the new Dyson Supersonic r ahead, coming this Thursday, March 6.
Shop the Dyson Supersonic r
