If you have your finger on the pulse of the beauty industry, then you know cosmetic chemists are the next big wave of beauty influencer. If you’re Michelle Wong, aka @labmuffinbeautyscience, you’ve already claimed that status with more than 500,000 Instagram followers subscribing to your daily advice. Others are rapidly gaining momentum for their candid takes on products, ingredients, unrealistic claims and marketing hype.
One of the biggest things cosmetic chemists love to do on social media is debunk myths, especially those that go viral on TikTok with no scientific basis whatsoever. They also help us dissect the latest key ingredient popping up in new product launches. And, we love watching their video reviews of buzzworthy products, like demonstrating the horrendous white cast of a popular sunscreen on darker skin. (I’m looking at you Julian Sass.)
Cosmetic Chemists We Love to Follow on Instagram
These are the top cosmetic chemists we love to follow on Instagram. If you’re interested in the formulas that make up your favorite skin care, hair care or makeup products (and their performance), we suggest you give them a follow, too.