This Cult-Classic Staple Is Also the Number-One Selling Prestige Body Product in America
By Danielle Fontana , Associate Editor |
I hate to admit it (the idea of switching over to a natural deodorant has been weighing heavily on me as of late), but when I think of deodorant, I think of drugstore aisles. Secret, Dove—you name it, I’ve tried it (and probably have some in my purse or desk drawer). If your underarm-care situation sounds like mine, listen up: we may be missing out on something big.
According to a study done by NPD Group, the best-selling prestige body product in the U.S. is actually a deodorant—it’s so good, one is sold just about every two minutes. That’s right, Donna Karan Cashmere Mist Deodorant ($27) is the number-one selling prestige body product in America by and large.
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If you haven’t tried it out, the scented antiperspirant has become a cult-classic for its simple ability to redefine deodorant and let you forget you’re using one at all. It glides onto the skin like, well, cashmere, and leaves behind the same elegant notes a perfume would—think jasmine, sandalwood, amber and orchid—so the only time you’ll remember it’s a stick of deodorant is when you notice it working (which it does!).