Black-Owned Beauty Brands: 50 Beauty Brands to Support During Black History Month and Beyond

MOODEAUX

Founded by a former beauty journalist who used the power of scent to cope with her depression, MOODEAUX is making strides to open up the predominantly white-dominated luxury beauty scene, with a versatile and lux range of full- and travel-size fragrance.

Melyon

This Sweden-based skin-care brand’s mission is to “champion inclusivity in the exclusive world of beauty,” and does so beautifully with an expansive line of skin-care products that cater to all skin types and by making space for consumers to share their authentic stories.

Naturally Drenched

With the important mission of empowering, inspiring and educating individuals with curly hair and haircare professionals through their line of curl and scalp-loving treatments and tools.

LYS Beauty

Founded by 20-year beauty industry vet Tisha Thompson, LYS Beauty is an 100 percent vegan, cruelty-free and vegan beauty brand. With tons of viral products like their TikTok popular bronzer sticks, LYS became the first black-owned beauty brand to be sold in Sephora in 2021.

Damone Roberts

Known as the “brow king” of Hollywood, Damone Roberts offers a line of brow shaping, taming and sculpting products, from brushes and tweezers to highlighters and gels.

Relevant

This “you skin, seen” brand is “a clean, high-performing, ultra-inclusive line that prioritizes innovation and tech-led formulations to work on all skin types and tones,” founded by beauty entrepreneur and co-founder of Thirteen Lune, Nyakio Grieco.

LÍHA Beauty

Inspired by and featuring products fueled by the rich, botanical culture of West Africa, LÍHA Beauty fuses West African ingredients with English aromatherapy throughout their vegan, natural skin-care products.

Le Fleur

While Le Fleur has a versatile collection of clothing, the black-owned lifestyle brand also features some luxurious and beautifully packaged fragrances and nail polishes—the most essential accessories!

Liploveline

If you’re in need of anything lips—from reusable lip exfoliating tools to glosses, balms and lipsticks—Liploveline has got you covered.

Sensual Candle Co

With a wide array of scents and packaging to suit all of your mood-setting needs, Sensual Candle Co is the perfect place to go if you’re in need of some delicious-scented, coconut wax, wooden wick candles.

Namesake

Described as “clean skin care dreamt up by the daughter of a Black dermatologist,” Namesake’s Daily Moisturizer ($60) has made waves and won tons of awards with its fragrance-free, lightweight moisturizer that hydrates, plumps and replenishes the skin.

DEHIYA Beauty

Inspired by ancient beauty rituals, DEHIYA Beauty is a clean beauty brand that both celebrates global beauty and prioritizes products for women of color.

The Established

A one-stop shop for treating skin across the body, The Established offers a range of minimalist, effective body care products including cleansing bars, creams, tonics and more.

my happy flo

my happy flo is an innovative, plant-based menstrual wellness brand that helps period-having individuals combat an array of menstruation- and hormone-related symptoms from cramping and weight fluctuation to depression and anxiety.

Grace & Company

Founder Kimanee Mason combined her childhood memories from growing up in Jamaica with her passion for stylish, functional beauty products to create Grace & Company—a collection beauty essentials like shower caps, satin and plush scrunchies, spa headbands, microfiber hair towels, sleep masks, and pillowcases. In 2023, Grace & Company was named one of Oprah’s favorite things, and for good reason!

Mented

Founded in 2017 by KJ Miller and Amanda E. Johnson, Mented is a female-owned beauty brand whose aim is to celebrate all hues and make good quality, cruelty-free makeup that’s “wonderfully inclusive.”

Stay Golden

BIPOC-founded and operated and worn by the likes of stars like Lizzo, Nicki Minaj and Cardi B, Stay Golden Cosmetics is your one-stop destination for all things glitz and glitter. Plus, they just launched two can’t-miss Valentine’s Day bundles.

Ami Colé

Inspired by the life of Senegalese founder Diarrha N’Diaye-Mbaye, Ami Colé is a clean beauty brand that strives to provide people of color with makeup that is inclusive to all deeper skin tones, helping all users celebrate their inner excellence.

KNC Beauty

After years of struggling with dry lips Kristen Noel Crawley created KNC Beauty in an effort to create long-term, effective solutions for chapped, dehydrated lips. Not only do her famous lip masks, eye masks and balms provide much needed hydration, they’re also are absolutely adorable.

OUI the People

Crafted without parabens, sulfates synthetic fragrances or phthalates, OUI the People is a sustainable body-care brand that celebrates differences and elevates our individual strengths through products that cater to any and all body-care needs, from razor bumps to KP.

Black Girl Sunscreen

Created to suit and protect melanated skin, Black Girl Sunscreen moisturizes, fights sun damage, fine lines, and hyperpigmentation without leaving a white cast.

PATTERN

Created by the one and only Tracee Ellis Ross, PATTERN hair care offers an array of hair-care products created for coily, curly and tight hair textures in everything from styling creams to hot tools.

Topicals Skincare

Operating under the important ideology that “you make skin look good, not the other way around” Topicals Skincare uses only ingredients scientifically proven by third-party studies and an advisory board in order to create safe, effective skin-care products for all skin types.

EADEM

Vegan and cruelty-free, EADEM is a skin-care brand that utilizes patented Smart Melanin Technology to gently and effectively care for skin of color.

Sunday II Sunday

The first and only hair-care brand specifically focused on women who sweat, Sunday II Sunday offers an array of hair-care products that are specifically designed for active women in order to remove sweat, balance hair moisture and help you transition from workout to work seamlessly.

BROWN GIRL jane

Both luxurious and solution-oriented, BROWN GIRL jane is a black female owned and operated beauty and wellness brand that focuses on revolutionizing what it means to “feel, look and live well” through plant-based, clean products in the form of everything from fragrance to candles to supplements.

Uoma

Founded by Nigerian-born Sharon Cuter, Uoma is an inclusive beauty brand striving to redefine the rules of diversity in the beauty industry. Uoma offers a range of makeup products that are forward-thinking, fierce and, of course, beautiful.

Briogeo

Literally meaning “full of life” and “earth and nature,” Briogeo is a clean hair-care brand suitable for all hair types and textures, inspired by founder Nancy Twine’s familial history of creating beauty products from scratch.

54 Thrones

54 Thrones was created with the intention to honor, celebrate and elevate traditional African beauty rituals through a clean yet luxurious and decadent line of products that pay homage to Africa’s natural resources and the African culture’s commitment to generational beauty traditions.

Beautystat

Beautstat founder Ron Robinson is a renowned cosmetic chemist who created innovative products for several industry giants before creating his own brand. Since, he has accumulated endless praise for his effective, transparent and high-quality skin-care products.

Buttah

Inspired by his own struggles to find skin-care products that suited his needs throughout his extensive career in fashion, founder Dorion Renaud created Buttah, a skin-care brand centered on the needs of men and women with melanin skin tones.

MANTL

“Inspired by bald folks but works for everyone,” MANTL is a skin, face and scalp-care brand founded alongside mental health advocate and Queer Eye star, Karamo Brown, in hopes of challenging outdated standards of masculinity and redefining what it is to be a well-groomed man.

Sienna Naturals

Co-owned by Hannah Diop and actress Issa Rae, Sienna Naturals is a hair-care brand focusing on textured hair. Backed by science and using natural ingredients and clean chemistry, Sienna Naturals aims to redefine hair care for textured hair with a larger focus on hair and scalp health.

Camille Rose

Created originally as a way of helping solve her children’s eczema, founder and CEO Janell Stephens developed hair-care line Camille Rose with the intention of creating healthy, happy hair.

Hyper Skin

Dedicated to lifting up the voices of people of color and bringing black and brown skin into the conversation of skin care, Hyper Skin is a skin-care brand that is “hyper-focused on formulas that treat the unique needs of skin of color and that work well on Black skin, on brown skin and on all skin tones.”

Glosshood

Inspired by founder Sienna Brown’s life-long commitment to never going anywhere without a lip gloss at the ready, Glosshood is a beauty brand that celebrates your inner child and values inclusivity at its core.

Charlotte Mensah

At the forefront of natural hair care from the beginning, Charlotte Mensah created her namesake brand after accumulating years of knowledge on how to care for and style afro/mixed and all curly hair types using only organic, sustainably sourced oils.

INALA

Created by TV personality La La Anthony, INALA is a rice-water based hair-care brand that focusses on nurturing and repairing all hair types.

Karité

Sisters Naana Boayke, Abena Slowe and Akua Okeunseinde founded Karité with the mission of creating products that harnessed the power of the raw, natural shea butter that the three grew up using in Ghana. Karité products use all-natural, antioxidant-rich, high concentrations of raw, unrefined shea butter and palm oil all sustainably sourced from Ghana.

Ceylon

After struggling with skin-health issues like razor bumps, acne and post-inflammatory hyperpigmentation, Patrick Boateng II founded Ceylon in hopes of providing black men with effective skin-care products that account for the melanin in their skin.

Holy Curls

Operating under the mission of “undoing the myths of the curl, untwirling it and showing the curl for what it truly is,” Holy Curls provides natural, cruelty-free hair-care products curated towards every individual’s curl needs.

ENSŌ Apothecary

Originally making soaps from scratch in her kitchen, founder Tamara Johnson created ENSŌ Apothecary (a body care and wellness brand) with her focus on a “heart-centered mission to end the cycle of abuse and trauma by optimizing one’s self-care routine through holistic empowerment practices.”

Bossy Cosmetics

Created by self-proclaimed “lipstick junkie” Aishetu Fatima Dozie, Bossy Cosmetics is a global beauty brand that prides itself on empowering women through bold, beautiful products.

Canviiy

Inspired by her own personal struggles with persistent scalp itch, Sherrel Sampson created Canviiy as a way to provide botanical-based hair and scalp products to consumers who want to tackle their itch from the source.

Shani Darden

Aesthetician to the stars Shani Darden takes a personalized, curated approach to skin-health with her potent skin-care line created to provide products that she couldn’t find on the market.

The Honey Pot

Inspired by founder Bea Dixon’s longterm battle with bacterial vaginosis, The Honey Pot is the first-ever brand of natural, plant-based and herb-influenced feminine care products.

BOMBA CURLS

After suffering from severe traction alopecia, founder Lulu Cordero turned to unique hair-care solutions, creating a line of clean, organic hair-care products for curly hair that harness the Afro-Dominican traditions she grew up with.

Bevel

With the goal of creating a line of products to fill a gap in the mens grooming industry—shaving products made expressly for black men—Tristan Walker founded Bevel and has since produced an extensive range of skin, hair, and body shaving products for me.

Juvia’s Place

Offering both skin-care and makeup products, Juvia’s Place celebrates the “rebels, rulers, and queens” of African Kingdoms who honored beauty and praising the techniques they used that still shape the industry as we know it today.

Starring

Founded by celebrity hairstylist Ted Gibson, Starring produces A-list quality products with only the highest quality hair-care ingredients.