I remember the first time I tried a Beautyblender and thought, how have I never tried this before? I wasn’t an early adopter because I didn’t think I needed it all those years ago, but once I experienced the seamless, airbrushed finish I could get with the bounce application technique introduced by brand founder and makeup artist Rea Ann Silva, I was hooked. Since the tiny pink sponge launched in 2003, there have countless copycats, but many beauty professionals and novices alike still rank it best in its category. And now, for the first time ever, the brand is launching a new eco-friendly version of its cult-classic called Bio Pure.
Aside from its bright green color, the key difference between the OG and the new sponge is that Bio Pure is made with 60-percent plant-based, renewable sugarcane in place of the traditional non-renewable resource used to make The Original Beautyblender. “This allows us to lessen our CO2 emission and put less strain on the limited supply of fossil fuels,” says Silva. “I worked really hard to make sure it is the exact same texture, payoff and density. Although our process has been made greener by leveraging renewable resources, it has not changed the quality. I’m so excited to launch this new eco-conscious innovation, without having to sacrifice the texture and experience we know and love.”
The cannister is also made of post-consumer resin (PCR) plastic—a more environmentally conscious option—and Silva plans to transition the packaging for the pink Beautyblender to PCR as well. “It was part of my original plan to begin with, to become more earth-friendly.” And, if Bio Pure is well-received by Beautyblender fans—I’ve tried it and compared the two and I couldn’t tell a difference—Silva says she will consider making this new plant-based formula the initiative for all Beautyblenders.
Bio Pure will be available February 1 at at Sephora, sephora.com and beautyblender.com, and though the cost of goods is higher for Silva to create the new sponge, the price will remain the same at $20.
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