The skin barrier has been among the most buzzy skin-care topics lately. While it can be difficult to understand what really works and what the essential barrier even is, one thing is for certain: taking care of your skin’s barrier is the key to healthy skin. In an effort to create more science- and derm-backed awareness for everything skin barrier health, French pharmacy brand Avène has declared today, March 12, National Skin Barrier Day. Ahead, everything you should know about the new initiative.
Avène Launches National Skin Barrier Day
Avène has long been beloved by shoppers and dermatologists thanks to the brand’s effective and sensitive skin-safe products, and its launch of National Skin Barrier Day only reaffirms its commitment to “improving the quality of life of those with sensitive skin disorders,” the brand says in a press release. Whether it be misinformation online or at-home “solutions” for skin issues, it’s more common than ever to wreak havoc on your skin barrier, and as the body’s largest organ, that vital line of defense is crucial to maintaining healthy, radiant skin.
“We feel so passionate about the importance of taking care of your skin barrier that we decided to create a day to promote awareness,” said president & CEO at Avène, Lisa Morris in a press release. “As the #1 French Pharmacy derm-skincare brand, Avène is not just leading a conversation—we’re changing the narrative around skin health. Our commitment is to provide effective, clinically proven solutions, paired with comprehensive education, to ensure that healthy skin is within everyone’s reach.”
While all of Avène’s skin-care products are formulated with sensitive skin in mind, its renowned Cicalfate+ Restorative Protective Cream ($40) is “at the heart” of its new National Skin Barrier Day project. To celebrate the skin barrier holiday and help raise awareness for skin barrier health, Avène is encouraging users to join the conversation by posting their skin barrier stories with the hashtag #CicalfateIt. “Whether it’s sharing your favorite skin barrier care practices or consulting a dermatologist for personalized skincare advice, this day is an opportunity to take action toward healthier skin,” the brand says.
