The Surprising Beauty Product Trending on TikTok

It takes a pop of color to a new level.

Allie Hogan
Allie Hogan
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Published: Mar 7, 2023

The Surprising Beauty Product Trending on TikTok

A pop of color is always welcome in a makeup look. Silver eyeliner and statement blush have been some of the popular TikTok trends over the past year, but now beauty lovers are turning their attention toward lashes. According to Spate, colorful mascara has seen an increase in interest. Specifically, red mascara has climbed 28 percent, and white mascara shot up over 18 percent since last year. We love the idea of red lashes, so we made a shopping list for the best red mascara options to try the trend.

1 / 5

L'Oréal Voluminous Original Washable Mascara in Deep Burgundy ($11)

This drugstore mascara is a great place to start playing with the red mascara trend without breaking the bank. It’s formulated to build lashes up to five times their natural thickness, so the shade will really stand out.

2 / 5

Diorshow Iconic Overcurl Mascara in Brique ($30)

This limited-edition brick red mascara from Dior gives lashes the ultimate couture look. Reviewers say the shade makes their eyes pop.

3 / 5

ColourPop Left on Red BFF Mascara in True Red ($9)

Leave it to ColourPop to make a cheeky mascara that volumizes, lifts and lengthens lashes while adding a coat of true red color.

4 / 5

Chanel Noir Allure Mascara 17 in Rouge Grenat ($42)

For a luxe take on the trend, treat yourself to Chanel’s red mascara. It promotes an intensified lash look by creating volume, length, curl and definition.

5 / 5

Charlotte Tilbury Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara in Berry Brown ($35)

This is out of stock on Charlotte Tilbury and Sephora sites, so you know this mascara is trending big right now. The burgundy shade compliments any eye color.