NEST New York just did it up big, scenting the first-ever fragranced float at this year’s Macy’s Thanksgiving Day Parade.
Partnering with Balsam Hill, known for its classic Christmas décor, NEST’s scent Holiday delivered some festive perfume to the parade. The 2.5-mile route extended from Central Park West to Macy’s Herald Square, with Scent Marketing Inc. powering the aroma. The state-of-the-art cold mist allowed a seamless, safe diffusion of fragrance through the air.
Even with some November rain, Laura Slatkin, founder of NEST New York, wasn’t letting it damper spirits. “We are extremely excited to be included in this year’s Macy’s Thanksgiving Day Parade. Scenting Balsam Hill’s beautiful Christmas-themed float with our iconic Holiday fragrance will certainly ensure that the magic of the season will be in the air, everywhere!”
“We partnered with Balsam Hill on this first-of-its-kind fragranced float experience to bring the festive spirit of their Christmas-themed float to life with Holiday, our seasonal-favorite home fragrance,” says Slatkin. “We worked closely with Scent Marketing Inc., whose patented air-diffusion technology will safely diffuse notes of pomegranate, pine and clove into the air, ensuring that Holiday’s iconic scent will reach the noses of nearby spectators along the parade route.”
