We’ve always wanted to be able to bottle the feeling of saving money. Although we can’t quite capture that sensation, Instacart has created a corresponding scent. We got a sneak peek, and it smells almost too good to be true.
On Tuesday, June 6 at 9 a.m. EST, Instacart’s limited-edition fragrance, inspired “by the everyday glamour of the grocery aisles, from frosted elegance in the freezer section to enchantment beneath the produce misters” will be available. It’s called Cashé, and the first 1,000 people will receive a free bottle. Although it’s inspired by the grocery aisles, we can confirm the scent blows our local stores out of the water.
The scent is dynamic with a mix of lemon, rosemary Tunisia and other subtle nods to the grocery store. It’s a genderless scent, but leans a bit more on the masculine side. The bottle has no business being as gorgeous as it is with weighted emerald glass and a gold top. This is something you want to leave out on the counter to show off. After all, it was made “to smell as good as cash back feels.”
