When most of us think of Hilary Duff, we think of iconic, early 2000s TV and film, from Lizzy McGuire to A Cinderella Story to Cheaper by the Dozen. But in more recent years, the 36-year-old actress has taken on a new role: mother. With three children, Duff has dedicated a most her time to raising her kids, but just today, the star revealed that becoming a mom inspired a whole new endeavor: a home-fragrance line, Below 60º.
Below 60º: What To Know About Duff’s Fragrance Venture
“Home is my happy place,” Duff wrote in her Instagram announcement for her brand, “That’s why I’m so excited to launch Below 60º, a line of natural home fragrance products that you can feel good about bringing into your space.” The 100% natural air fragrance line features devices designed to complement the home, office, and more.
“Becoming a mom meant becoming more conscious and cautious about the products I use—so we’ve gone to the ends of the earth to develop unique, 100% natural fragrances from responsibly sourced ingredients,” Duff explained, “I can’t wait to share them with you. They’re fresh and fantastic and so much fun.”
Below 60º features a flagship plug-in product line with three natural scents: Mint Disco on Ice, If Citrus Were a Feeling, and Vanilla Buys a Timeshare in Paradise. The line also includes a subscription option for $29.97 which includes a Free Plug-in Fragrance Diffuser and three fragrance refills, adding up to a 3-month supply of fragrance.
