Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products receiving rave reviews from our team and hitting shelves right now. From Estée Lauder’s reformulation of its iconic Double Wear Foundation (the OG launched in 1997 and hasn't been touched until now) and Nails.INC's celeb-inspired press-ons to BYOMA's viral peel-off mask, we’ve got the inside scoop on all the newness.
The Best New Beauty Products This Month
BYOMA Bio-Collagen Radiance Mask ($18)
Of course the internet is going wild for this pink peel-off mask that was basically made for TikTok. Clinically proven to reduce water loss in the skin and improve texture—glass skin is the goal—it's loaded with bio-collagen, ceramides, cica and astaxanthin to boost skin renewal while supporting the barrier. Spread on the pink gel, then watch as it transforms into a clear film over the course of 20 minutes. Then, enjoy the satisfaction of peeling it off and admiring your glow.
Nioxin Age Defense Serum ($50)
This nongreasy, peptide-packed serum was designed for aging hair, whether the concern is thinning, dullness, a loss of natural color vibrancy, graying or all of the above. When combined with the corresponding shampoo and conditioner (the brand recommends using the three-piece system for best results), 61 percent of users in a clinical trial experienced a reduction in gray hair growth after 16 weeks. Apply three droppers full each day on dry or damp hair (it won't weigh down fine hair, either) and massage it in—no rinsing necessary.
Lancôme Curl Goddess Mascara ($30)
Lancôme has been knocking it out of the park with its mascara launches as of late, and this new one is no exception. Inspired by professional hair technology, the jet-black formula gives lashes noticeable curl (no lash curler required) and according to the brand, an 800-percent increase in volume. Plus, in clinical testing lashes held their curl for up to 30 hours!
Nails.INC Press-On Nails ($1o each)
Inspired by the manis of today's biggest celebs—Hailey, Taylor, Kim, Selena, Sabrina; no last names needed—these new press-ons offer luxe nail looks for about the same price as a matcha latté. Each set includes 30 nails in multiple sizes, medium length and either square or almond shape. I personally love Sabrina's gold-tipped french mani, but there are so many wearable styles to choose from.
L'Oréal Paris EverPure Iron Sleek Coat ($13)
Cooler weather is generally pretty gracious to those of us prone to frizz. However, spring isn't too far off (and all of our Southern friends are basically already there). When the shift happens and the humidity strikes, this is the product you want in your arsenal. Chock-full of alphahydroxy acids and water-resistant, the floral-scented formula coats the cuticle with the brand's SleekCare Complex, providing a semipermanent smooth finish for up to 24 hours. Spray it on clean, damp hair and blow-dry with tension (a good round brush makes all the difference) to activate the frizz-fighting power.
Estée Lauder Double Wear Stay-in-Place Makeup ($52)
Available in a wildly impressive 70 shades, the reimagined Double Wear foundation (the fan-favorite OG launched in 1997) was "developed with advanced Color Capture technology for a more dimensional, true-to-skin match." Additionally, the full-coverage, matte formula now offers 36-hour wear (versus 24) that's waterproof and transfer-proof, even in humidity. For those who have oily skin, there's a new Double Balancing Complex that keeps excess oil in check without drying out the skin.
Rodan + Fields Pure C Serum ($90)
Whether you're in your 20s and your goal is prejuvenation or you're in your 40s, 50s and beyond and want to correct visible signs of aging, this dermatologist-developed, antioxidant-rich serum goes beyond basic brightening. Unlike most other vitamin serums we've tried, it's free of both oil and water, making it highly concentrated with 10-percent pure ascorbic acid. In clinical testing, 94 percent of users achieved less noticeable wrinkles in just four weeks, and 90 percent had fewer fine lines around the eye area after eight weeks.
Milk Makeup Hydro Grip Gel Concealer ($29)
Available in 25 shades, this gel-to-cream concealer gets top marks for its hydrating, buildable coverage and seamless, skin-like finish. Celebrity makeup artist Katie Jane Hughes raved about it after testing it for a month. "This is gonna be your everyday, zero-effort concealer," she says, noting that she uses Shade 3. "Twist up only what you need and literally tap to blend—it's the easiest thing you'll ever do. The formula can help with hydration, it visibly brighten your under-eyes and it can help reduce the look of fine lines, too. It's the perfect, perfect concealer."
Wizard Wellness Oral Strips ($30 for a 30-pack)
Wellness strips are quickly becoming one of the biggest trends in the supplement space, and these ultra-thin ones are from a new brand on the scene: Wizard Wellness. Specializing in allergy care, backed by years of research and rooted in microbiome science, it offers drug-free solutions to frustrating daily concerns for so many of us. These doctor- and allergist-recommended, natural strawberry–flavored strips (use one per day) dissolve instantly on the tongue, delivering "a proprietary Nasalbiome Probiotic Blend and plant-based actives to help support histamine balance, clearer breathing, mental clarity and overall immune wellness."
BounceCurl Ceramide Jelly ($28)
For the wavy, curly and coily girlies dealing with frizz, puffiness or hair that wont stay in place, this medium-hold styling gel is for you. It glides on smooth and makes styling a breeze without extra weight or crunchiness. In instrumental testing, it proved to reduce frizz and define curls for up to 72 hours, even after extended exposure to 80-percent (high) humidity.
TIRTIR MOOD GLIDER Lip and Blush Stick ($22)
K-beauty favorite TIRTIR just dropped the cutest multistick that can slip right into your pocket for a night out. Available in six shades (I love Peach Mingle personally), it's an on-the-go essential for both lips and cheeks, and the texture is creamy enough that it melts into skin and you can apply it with your fingers if you don't have a brush. It's also hydrating thanks to the skin-care ingredients in the formula, such as vitamin E, raspberry seed extract and avocado seed oil.
Versed Skin Refine Gentle Pore Clearing Serum ($18)
Mandelic acid has been a top-trending skin-care ingredient as of late, and this new serum puts it in the spotlight. Mixed with salicylic acid and willow bark extract, it gently exfoliates while you sleep to make skin feel smoother, pores look tighter and keep breakouts at bay. But, the formula won't irritate your skin barrier thanks to the addition of hydrating glycerin. To lock in that hydration, I love to layer a barrier cream on top before bed (Versed has a great one of those as well!).
Living Proof Perfect hair Day (Phd) Style Refresh Mist ($32)
Think of this new style refresher as the best friend to your dry shampoo for reviving second-day hair and beyond. The ultrafine mist helps strands look and feel freshly styled without having to jump in the shower. It won't sop up oil like dry shampoo, but it can work miracles from the mid-lengths down to smooth away frizz, lightly hydrate and refresh your style (curls included), while also neutralizing odors and providing heat protection.
Marini SkinSolutions Marini Reboot ($160)
Even skin-care icon Jan Marini believes in the power of PDRN, aka salmon DNA, which has become one of the biggest trends of the year. However, the PDRN in this serum is sourced from salmon milt that's collected as a by-product of sustainable food harvesting. It's also highly purified, which the brand says eliminates the worry of not being able to use it if you have fish allergies. The glow-boosting formula "works to provide your body with the regenerative building blocks the body needs to perform those repairs. While rejuvenating ingredients improve how skin looks, regeneration determines how well skin heals, tolerates treatments and maintains long-term quality."
Face Reality Barrier Repair Care Gel Cream ($38)
We're big supporters of skin barrier health, and even though it's trending now, dermatologists and aestheticians have been talking about its importance for decades. It's essential for a healthy glow, and a good barrier cream can make a world of difference in how skin looks and feels. This lightweight, gel-cream formula uses skin-mimicking technology and a blend of ceramides, squalane and essential lipids to restore what your skin barrier has lost. It's one of our favorite new finds for clearer, healthier, glowing skin.
