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Alix Earle Uses This $350 Blue Light Mask Every Day

And she says it’s “worth the hype.”

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Alix Earle attends the Miu Miu Womenswear Fall/Winter 2025-2026 dinner party as part of Paris Fashion Week at Gigi on March 11, 2025 in Paris, France.
Victor Boyko/Getty Images

Sometimes, just thinking about Alix Earle's schedule is enough to make me stress breakout, so how the influencer keeps it all together IRL is almost unfathomable to many. With such a bustling lifestyle, the beauty icon relies on a lineup of skin-soothing, complexion-boosting products to keep her looking and feeling her best from take off to touch down, festival ground to hotel room. Lucky for us, Earle is more than willing to share her on-the-go beauty hacks, like the $350 light therapy mask she can't travel without.

Alix Earle Loves the Shark Beauty CryoGlow Mask

In a busy yet glamorous (hello, Delta lounge!) travel vlog TikTok, Earle took followers along for her journey from Coachella Valley to Boston this week, sharing all the stops made and snacks gathered along the way. But what caught our eyes most was the Shark Beauty CryoGlow LED Mask ($350). Earle popped the mask on as soon as she arrived at her hotel (before her room service lobster roll, of course).

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A staple in Earle's routine, this is not the first time the beauty creator has shouted out the cooling, skin-clearing mask. In a TikTok posted earlier this month, Earle dished all the deets on why she loves the luxurious at-home light therapy mask, telling followers that "it's worth the hype." She also showed before and after photos of how the mask helps tighten and refine pores, reduce puffiness, soothe breakouts and provide anti-aging benefits. "It's like an ice bath for your face," she says. I mean, we're sold!

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