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Smashbox Cosmetics

Model with a platinum blonde bob wearing glossy pink Smashbox O-Gloss, raising one finger with a surprised expression.

Smashbox Just Revived the pH-Changing Gloss People Have Been Paying Hundreds for on eBay

By Liz RitterSeptember 27, 2026

The cult-classic pH gloss that became a collector’s item is back.

Archival black-and-white photos from Smashbox Studios in the 1990s, showing makeup artists at work on set and a receptionist at the front desk beneath the Smashbox logo

Inside the Los Angeles Studio Where the Primer Category Was Born

By Liz RitterJune 24, 2026

It started as a fix for hot lights and long shoots. Thirty years later, it's in everyone's routine.

Smashbox and ILKA pair up to create limited-edition handbags

Smashbox Enters the Fashion World With New, Limited-Edition Collaboration

By Isabelle BuneoNovember 6, 2024

Smashing, if we say so ourselves.