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Pritika Swarup

Pritika Swarup Headshot
The Beauty Authority

Rituals for Radiant Skin to Try Right Now

By Tatiana BidoMarch 26, 2026
Pritika Swarup: Why Showcasing Indian Craftsmanship at the Oscars Was a Personal Mission
Award Shows

Pritika Swarup: Why Showcasing Indian Craftsmanship at the Oscars Was a Personal Mission

By Liz RitterMarch 19, 2026
Pritika Swarup in pink dress and boots
Celebrities

Pritika Swarup: Beauty’s Next Boss

By Liz RitterSeptember 24, 2024

For international model and Prakti founder Pritika Swarup, holistic wellness is big business.