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Prakti Beauty

Pritika Swarup Headshot
The Beauty Authority

Rituals for Radiant Skin to Try Right Now

By Tatiana BidoMarch 26, 2026

Prakti Beauty founder Pritika Swarup shares what actually moves the needle—and what’s just noise.

Pritika Swarup: Why Showcasing Indian Craftsmanship at the Oscars Was a Personal Mission
Award Shows

Pritika Swarup: Why Showcasing Indian Craftsmanship at the Oscars Was a Personal Mission

By Liz RitterMarch 19, 2026

From heritage to Hollywood.

BeautyPass Live 2025 Tickets Are Officially On Sale
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BeautyPass Live 2025 Tickets Are Officially On Sale

By Rowan LynamSeptember 15, 2025

Get your ticket to beauty’s biggest night!

Dakota Johnson attends a Glamorous Venice Inspired Event where Dakota Johnson is unveiled as Global Ambassador for Roberto Coin on May 29, 2025 in New York City.

Dakota Johnson and Bella Thorne Swear by This $48 Exfoliator

By Danielle Fontana DooleySeptember 4, 2025
prakti

Luxury Beauty Brand Prakti Brings Its Award-Winning Skin Care to Amazon

By Danielle Fontana DooleyNovember 15, 2024