According to Congressional Research Service, there were an average of 62,805 wildfires annually from 2011 to 2020, and founder of climate-smart skin-care brand Pour Moi, Ulli Haslacher, says they damage the skin more than we think. But, she has a solution.
“Medical research has found that smoke is seriously inflaming your skin, which eventually leads to premature aging, damaged skin on the surface and an irritated skin barrier,” Haslacher tells us. To combat this, the brand is launching Smoke Alarm Drops ($45), which are 100-percent clinically proven to to prevent skin damage caused by smoke.
“This is the first product that smoke-proofs your skin,” she continues. “The wildfires are in California are raging now, and they get into our stratosphere and come down everywhere throughout the United States and Europe. When a wildfire is raging, your skin is hugely at risk.”
To use this the product, Haslacher recommends adding a few drops into your facial moisturizer or sunscreen whenever there is a wildfire or a poor air quality alert. “We did a scientific study with an independent, very well-regarded laboratory in Europe, and we found that it works 100-percent on the dermis and 100-percent on the epidermis. In today’s time, nothing works 100-percent of the time, but we can actually make this claim. So, it is an anti-inflammatory shield that blocks the skin and catches all the particles from the air.”
This product doesn’t only protect your skin, it protects firefighters, too. According to the brand, with every Smoke Alarm Drops product sold, one is donated to a firefighter.
To create the formula, the brand used a combination of hyaluronic acid, glycerin and MossCellTech, a stem cell from a fire-proof moss. Also included: the first-ever encapsulated CBD and shielding Swiss pine bark. “Think of this as a non-sticky spiderweb that covers your skin.”
Also launching this month is Rain Drops ($45), which fight dehydration due to lack of humidity (if you fly a lot, this one’s for you!). “Your skin can dry out due to the air pressure and the dryness in the airplane or in climate-controlled buildings, so a few drops of these in your moisturizer or hydrating products will keep your skin moisturized from the outside-in,” she says. “You can put it over your makeup, and it’s perfect for the times where you need an extra hydrating boost.”
“These drops provide a weather-proof shield for a specific time or situation, almost like using an umbrella here and there for rain,” says Haslacher. “You don’t bring it with you every day, but it protects you when you need it the most.”