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How Entrepreneur Shrankhla Holecek Finds Her Calm

How Entrepreneur Shrankhla Holecek Finds Her Calm featured image
This article first appeared in the Spring 2022 issue of New Beauty. Click here to subscribe

As a feminist, avid justice-seeker, lifelong yogi and founder of Ayurvedic skin-care brand UMA, India-born Shrankhla Holecek is the definition of well-rounded. But, with so many hobbies and a long to-do list, Holecek’s busy mind finds calm in foot rubs, honey masks, a glass of red wine and some solid class fiction.

Night Moves

“My evening ritual includes dry brushing and Abhyanga (self-massage)—I try to do this in the mornings but often can’t get to it—followed by a hot shower, aromatherapy foot rubs, oiling my belly button, and some TV.

Sea Legs

“I’m going through this fish phase—the study kind, not the dietary kind. I went on a tropical vacation and am 98-percent sure I saw a barracuda swimming toward me while snorkeling. I was deathly scared and incredibly excited, and I’ve been studying up on varieties of fish since.”

Morning Glory

“I have a very simplified morning routine. I do a quick cleanse with an UMA cleanser ($65), or I’ll apply a layer of honey, step into the shower and let the steam go to work. Then, I use a homemade vitamin C serum that I batch every week before using a few drops of our face oil. For makeup, it is minimal: a little Becca Concealer and a subtle Surratt Sheer Lipstick ($34) in a high-shine finish.”

Fan Favorites

Tuscany is her favorite city, Capo in Santa Monica her favorite restaurant, a great bottle of red wine her ultimate splurge, and she says “there’s no greater indulgence than sleeping in.”

Official Uniform

“I have been in Australia a lot recently and I am a proud new owner of some Zimmermanns. I’m also breaking up my go-to Vince or Theory work uniforms with some Manning Cartell.”

Carry On

She always carries a notebook and pen, 8Greens Effervescent Tablets ($39), a vial of UMA Pure Calm Wellness Oil ($85), a compact and red lipstick, a pack of tissues, mints, and her laptop.

Art Beat

When it comes to art books, Holecek vacillates. “I love this Taschen compilation on Van Gogh. But, I also, somewhat absurdly, equally love this book of Star Wars illustrations by Ralph McQuarrie.”

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