Why This $10 Firming Body Lotion Is All Over Social Media

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Whenever there’s a large collective group of people going through an experience at the same time, you better believe there’s going to be a Facebook group for it. This holds true with the recent wave of patients, like myself, using Ozempic and Mounjaro and Wegovy for weight management. While many of us are seeing the pounds fall off with each weekly injection, we’re also sharing tips and tricks to help manage side effects and other concerns that come with rapid weight loss—like lax skin.

That’s where this Olay Firming & Hydrating Body Lotion with Collagen ($10) comes in. Post after post show users on my private Facebook groups proclaiming the benefits of this firming body cream. One weekend I saw no less than nine separate posts on pages that boast from 50,000-100,000 members. Talk about a groundswell of support. Call me easily influenced as it didn’t take long for me to grab a bottle and test it out myself.

The Benefit

Topical collagen won’t stimulate more collagen production, but will hydrate and support skin firmness. A consistent moisturizing routine will help improve its appearance.

Key Ingredients

Vitamin B3 tops the list of hydrators in the fast-absorbing formula—alongside vitamin E and collagen—which Olay says is able to penetrate 10 layers deep into the dermis.

Bottom Line

When I used it consistently with the Olay Cleansing & Renewing Nighttime Body Wash with Retinol ($8), I noticed smoother skin and the combination of these two products made my skin feel better overall. I think the Facebook collective is on to something.

Price + Where to Buy

$10, target.com

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