Arame
Launched In 2025
Founded by Brittany Arnett
Arame is an impossibly luxe oral-care brand designed like skin care, with clean, clinically backed products that turn brushing into a ritual.
Why We Love It
Arame brings a skin-care mindset to oral care, with clean, clinically backed formulas featuring papaya and pineapple enzymes and miswak extract, the same tree behind the earliest known toothbrush.
Shop At
Arame, Pop Up Grocer
As a former beauty buyer at Bloomingdale’s, I noticed the gap in the beauty market for oral care, especially with the 'skinification' of product categories like hair care. I loved doing my skin-care routine—all 9 steps!—but when it came to brushing my teeth, I felt like it was a chore. If my skin care could be chic, high-quality, and innovative, why couldn’t my toothpaste be?
Hero Product
The Polish($32)
A weekly-routine whitening treatment with no strips and no 30-minute waits: brush for one minute, leave it on for one more, then rinse.
Buy Now - $32
NEWBEAUTY