When it comes to brands that truly nail the concept of maximalist femininity and transcendent beauty, LoveShackFancy takes the cake. Created back in 2013 when founder Rebecca Hessel Cohen designed and hand-dyed bridesmaids dresses for her wedding, LoveShackFancy has stolen hearts and gained tons of loyal customers over the years with garments that are “romantic, special and drenched in optimism.”
Now, after 10 years of success in fashion, LoveShackFancy has announced that they will be entering the beauty sphere this fall. Ahead, everything you need to know about what LoveShackFancy’s beauty line will entail and, of course, when you can get your hands on this whimsical new collection.
LoveShackFancy’s new fragrance endeavor
Today, LoveShackFancy officially celebrates ten years of creating show-stopping designs, and to celebrate, the brand is launching three dreamy fragrances in-store and online, marking their official entrance into the world of beauty. “Beauty has always been woven into the fabric of LoveShackFancy, filling our closets with iconic whimsical bows, frills, and, of course, florals,” the company says, explaining that “the brand’s first foray into beauty could only be fragrance.”
Cohen worked tirelessly to bottle the essence of LoveShackFancy—”vibrant and enamored; indulgent and sophisticated; and breezy and carefree”—and the brand’s three inaugural fragrances perfectly capture the brand’s identity, down to the bows that decorate the exterior of the bottles. The three fragrances are aptly titled Forever in Love, Boheme, and Moondance.
Created by master perfumer Honorine Blon, Forever in Love is a vibrant, floral scent with notes of gardenia, green pear and cedarwood, all of which create an experience that is “unapologetically feminine and full of life, looking for the bright side and finding it, again and again.” Boheme, created by master perfumer Yves Cassar, is a dreamy, velvet rose fragrance with hints of dreamwood and magnolia, making it “forever fancy with a joie de vivre that makes every moment unforgettable.” Moondance, created by master perfumer Frank Voelkl, is another floral scent that highlights the scents of peony, blackcurrant and white amber, culminating in a fragrance that is “forever romantic” and “endlessly in pursuit of wanderlust.”
LoveShackFancy fragrances are available to shop in-store at LoveShackFancy stores as well as online at loveshackfancy.com and sephora.com. Plus, on September 15, customers can find the brand’s gorgeous fragrance bottles on Sephora shelves in-store, too.
