Want to kick your eye makeup game up a notch, especially as we all embrace a new masked reality? Give one—or all—of these expert-approved trends a try.
For those who usually forgo eyeshadow, give it another try with a sheer wash of color all over the lid. “This is a great option for women of any age because it can make a dramatic difference with just a little bit of effort,” says celebrity makeup artist Kristine Studden, whose clients include Chrissy Teigen and Hailee Steinfeld. “On mature skin, I’d stay away from anything too shimmery or sparkly, as it can add texture. Warmer colors tend to be more flattering—jewel tones like purples, greens and golds are great for many people and tend to be pretty safe.”
Stroke of Genius
Carrying the jewel tone theme into your eyeliner, too, is a subtle way to amplify an everyday look. “Using a colored liner, draw a thin line directly above your normal black or brown line on your lid, or underneath for a real pop,” explains Studden. “You can always smudge or fade the color into a more neutral one and make it pretty soft and smoky. If you go too far, just blend and smudge.” Colored liners also make a big impact inside the water line. Look for a complementary color duo, like navy for brown eyes and deep purple for green eyes, to enhance their natural beauty. Celebrity makeup artist Charlotte Tilbury likes shades of red this season—everything from berry-rose to metallic ruby and bold burgundy. “Reddy hues can make every eye color pop, especially berry-rose because it is super wearable and so flattering for fall,” she says.
A big, bold lash is the icing on the cake with winter eye trends. And this season, basic black mascara won’t be the only option. “Colored mascaras like blue and green—pick your favorite hue—can add unexpected excitement,” Studden says. “Add it to just the tips of your lashes, or just the bottom ones for a delicate difference in your look. Or, you can really turn up the volume and do both!” If you choose to stick to black, Tilbury says to make the most out of your mascara with the right technique. “For a natural-looking, everyday eye, apply one coat and wiggle the wand from root to tip for length and separation,” she recommends. “For a more sultry, smoky eye, layer on lashings and lashings of mascara, and then use the wand vertically to coat the tiny hairs on your lower lash line and inner/outer corners.”
01 Doll 10 R.E.M Smooth Assist Restorative Eye Mousse ($42) It’s no surprise this whipped eye cream sold out six hours after launching. It floods skin with ceramides, probiotics and peptides for instant brightening, less puffiness and smoother skin.
02 ILIA Beauty Liquid Powder Chromatic Eye Tint in Glaze ($28) Swipe this clean, water-based eyeshadow over primed lids for a high-impact yet weightless wash of metallic color that takes everyday neutrals to the next level.
03 Charlotte Tilbury Pillow Talk Push Up Lashes ($29) The newest member of the brand’s best-selling Pillow Talk collection, this jet-black mascara volumizes, lengthens and stretches lashes for what Tilbury calls a “24-hour vertical lifting effect.”
04 Bobbi Brown Vitamin Enriched Eye Base ($54) The eye version of the brand’s cult-favorite Face Base, this mega-moisturizing primer not only works underneath the eyes to lock in concealer, but also on the lids to lock in shadow.
05 Dior Diorshow 24H Stylo in 176 Matte Purple Dior ($33) Makeup’s creative director Peter Philips inspired this easy-glide waterproof formula and created the new round, retractable tip for enhanced precision. And as a bonus, there’s a built-in sharpener, too.
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