13 Beauty and Wellness Brands Supporting Pride Month

June is Pride Month, which means we’re bound to see rainbow-hued products and pledges of allyship from brands far and wide. We’re especially interested in the companies that are looking to put their money and their time where it matters and show tangible support for the queer community. We’ve rounded up some of our favorite beauty, hair and wellness brands that have pledged partnerships and donations to worthy organizations that support LGBTQIA+ people.

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Kiehl’s

An unapologetically proud ally of the queer community since it’s inception, Kiehl’s has committed to donating $150,000 to the Ali Forney Center in 2025 to help the center provide” safe, temporary housing as well as life-saving and developmental services to over 2,200 LGBTQIA2+ homeless youth.”

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MAC Cosmetics 

MAC Cosmetics’ Viva Glam Fund has been raising money for and supporting the LGBTQIA+ community for years, and this year they tapped none other than Kim Petras for their limited-edition Viva Glam Lip Glass Air ($26), and 100 percent of proceeds from each purchase will go to “charities championing our expanded mission of gender, sexual, racial and environmental equality for all.”

• BUY NOW – $26

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Sleepy Tie

In celebration of Pride Month this year, hair accessory brand Sleepy Tie has launched two limited-edition products, and will be donating 10 purchase of the purchase price to The Trevor Project for each Pride Collection Sleepy Tie ($30) and HoldUp Hair Clip Set ($20) sold.

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SkinSpirit

National medspa chain SkinSpirit is showing their support this Pride Month with a donation of $10,000 to The Trevor Project this year—a nonprofit organization focused on suicide prevention efforts for lesbian, gay, bisexual, transgender, queer and questioning youth.

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Bawdy

Dedicated to supporting the LGBTQIA+ community during Pride Month and beyond, BAWDY is donating $1.00 per sale of each limited-edition Rocket Mask for the entire year to the Elton John AIDS Foundation, with a minimum donation of $25,000.

• BUY NOW – $10

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Phluid Project

The Phluid foundation is not only known for their gender-free collection of noteworthy fragrances to rock all Pride Month long and beyond, they have also raised over $1,000,000 to support the most at risk of the LGBTQ+ community at a national and grassroots level since their inception and continue to take donations for queer individuals in need, ensuring 100 percent of donations go directly to those who need it most.

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quip

For Pride Month this year, oral-care brand quip is here to make your teeth-brushing routine a whole light brighter with their Pride collection featuring rainbow renditions of their Sonic Toothbrush ($45), Mint Dispenser ($15) and Gum Dispenser ($10), all of which are 20 percent off through June 30 with code PRIDE20.

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Eve Lom

In collaboration with UK-based LGBTQIA+ rights organization, Stonewall, and model and actor Raphael Say, Eve Lom is celebrating Pride Month with their Glow With Pride Set ($130). Not only does the set feature staple products from the brand—complete with chic and festive packaging—100 percent of net proceeds from the Glow With Pride Set will be donated to Stonewall to help them continue their mission of changing the lives of LGBTQIA+ individuals everywhere.

• BUY NOW – $130

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Beekman 1802

For Pride Month this year, skin-care brand Beekman 1802 released their 2025 Bloom With Pride collection, which features Limited-Edition Pride Bloom Cream Face Moisturizer ($56) and Pride Goat Milk Bar Soap ($18), both featuring packaging designed by LGBTQ+ youth from the Ali Forney Center, with 100 percent of profits from the collection going to the Ali Forney Center to support at-risk LGBTQ+ youth.

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Urban Decay

Need a soundtrack for your Pride celebrations? Look no further than this iconic Urban Decay collaboration. This month, the brand partnered up with vinyl company 12ON12 to  debut the “LOUD + PROUD” Vinyl Record, which features “12 carefully selected tracks that resonate with themes of freedom, pride, and unapologetic self-expression and custom artwork by the incredible Thaddeus Coates,” the brand explains. “It’s vibrant, it’s unique, it’s a tribute to love, authenticity, and community!” Additionally, $50 from every vinyl purchased will be donated to the Stonewall Community Foundation and Urban Decay’s total donation of $50,000.

• BUY NOW – $75

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Good Clean Love

Good Clean Love is a feminine hygiene and sexual wellness brand “made by women for all bodies,” and for Pride Month this year they are giving back through their second annual partnership with the SAGE organization by donating a percentage of all profits on purchases made between June 6 and June 12 to the SAGE organization: an advocacy group for LGBTQIA+ elders.

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Poppy & Pout

Back by popular demand, Poppy & Pout relaunched their Pride Punch Lip Balm ($10) this month complete with both their original lip balm formula wrapped up in an oh-so-cute rainbow package. Throughout the month, 10 percent of proceeds will go to Encircle—”a non-profit organization with the mission to bring family and community together to enable LGBTQ+ youth to thrive.”

• BUY NOW – $9.95

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Kevyn Aucoin

Raising funds and advocating for LGBTQIA+ rights is integral to Kevyn Aucoin’s eponymous beauty brand, and throughout the month of June, the brand will be donating 5 percent of proceeds on select products up to $10,000 to the Hetrick-Martin Institute: an organization offering free programs and services for LGBTQIA+ youth and allies. Some of the featured products include the brand’s Glass Glow Face and Body Gloss ($35) and Neo-Blush ($40).

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