NewBeauty Awards: Eye Makeup

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NewBeauty Awards: Eye Makeup featured image
Photography by Cody Lidtke
This article first appeared in the Spring 2020 issue of New Beauty. Click here to subscribe
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THE BEST WATERPROOF MASCARA

Maybelline New York The Falsies Lash Lift Waterproof Mascara’s ($9) double-curved lifting brush grabs every tiny lash at the root, lifting it up for sky-high volume that won’t budge, even through tears.

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THE BEST LENGTHENING MASCARA

One end of Honest Beauty Extreme Length Mascara + Lash Primer ($17) houses a pigment-enhancing conditioner; the other contains a jet-black mascara that defines each and every lash for unbelievable length.

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THE BEST VOLUMIZING MASCARA

Want the big, bold, dramatic lash look without extensions? A couple coats of jet-black Pat McGrath Labs FetishEYES Mascara ($30) put all other formulas we tried to shame.

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THE BEST MASCARA PRIMER

It’s no surprise that Younique reports 100 percent of users saw an improvement in the look of their mascara volume and length when they applied Moodstruck Epic Lash Primer ($24) beforehand—we all did too.

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THE BEST EYELASH CURLER

Half the price of our other favorite lash curlers but equally as effective, Brilliant Beauty Eyelash Curler ($10) fits all eye shapes and sizes, and transforms short, straight lashes into glam ones without any tugging or breakage.

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THE BEST LIQUID EYELINER

An ink-to-gel transition and megawatt shine make waterproof Marc Jacobs Beauty Highliner Liquid-Gel Eyeliner ($27) perfect for beginners and pros alike.

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THE BEST EYELINER PENCIL

The only thing better than a no-tug, glides-on-perfectly liner? One that stays put ALL day. CoverGirl Exhibitionist 24HR Kohl Eyeliner ($8) lives up to the hype and offers up six bold-meets-neutral shades.

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THE BEST POWDER EYE SHADOW

CHANEL Les 4 Ombres in Warm Memories ($62) lets you master the copper-eye trend with a single product. Worn solo or layered, each velvety shade blends seamlessly with any look.

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THE BEST CREAM EYE SHADOW

Available in eight neutral, wearable shades, Wunder2 Super-Stay Stick Eyeshadow ($19) is super pigmented and super durable, and has a built-in sharpener in case you also want to use it as a liner.

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THE BEST TINTED BROW CREAM

Em Cosmetics Micro-Fluff Sculpting Brow Cream ($19) boasts a smaller spoolie than most brow creams, allowing it to deliver the perfect amount of product—no clumping whatsoever— for a thick, fluffy look.

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THE BEST BROW POMADE

All of our testers agree Arches & Halos Luxury Brow Building Pomade ($10) is one of the silkiest they’ve ever tried, easy to apply and superb for creating thick, tamed arches that stay put.

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THE BEST EYEBROW PENCIL

Leave it to NYX Professional Makeup to create a first-of-its-kind pomade in a pencil—Fill & Fluff ($11)— that gives brows that feathery yet defined, Cara Delevingne look.

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